SEEK Asia Style Guide

CPD SpecialistAvery Dennison Hong Kong BV
CPD SpecialistAvery Dennison Hong Kong BV
Job Highlights
  • 3+ years of experience in new product development
  • Experienced in apparel or label industry
  • Deep technical knowledge of label product lines
Job Description

About your role

Customer Product Development (CPD) Specialists play a key role in elevating our customers’ brands by leading the development of creative, innovative branding solutions for apparel brand owners and retailers. CPD Specialists lead the product development process by defining new program requirements in collaboration with Sales, from point of initiation to customer approval. This position provides deep product expertise within our (insert HTL, Woven/PFL, POS,External Embellishment) product line by bringing insights, solutions, and options to Sales and/or the customer. CPD Specialists work in close collaboration with our Global Product Deployment (GPD) hubs to deploy new items into production.

Job Duties

  • Act as the product development expert, demonstrating comprehensive technical knowledge for the (insert HTL, Woven/PFL, POS, External Embellishment) product line.
  • Effectively manage product development process from customer briefing to artwork development, costing/pricing, sampling, and final approval.
  • Gather customer information/specifications to develop new programs or redesigns of existing programs, driving toward the most value-added solution for the account.
  • Contribute to all relevant initiatives to achieve sales plans in collaboration with Sales.
  • Guide customers to the greatest value solution for their branding needs for a given product line.
  • Attends customer presentations and meetings as required.
  • Liaison between Sales and Global Sampling & Product Deployment hubs to deploy new items to production.
  • Prepares global price proposals using established tools and guidelines. Consults with Sales when competitive situations arise and escalation is required.
  • Remain current on industry trends and product innovations to effectively partner with customers in leveraging Avery Dennison solutions.
  • Working as technical sales role as well to support commercial team in Asia for big projects especially in paper product line, including provide strategic suggestions, detailed advice and as well as supporting customer meetings when needed.
  • Support trainings to internal teams related to above technical sales related product line.
  • Sales supporting work when needed to help sales team on account management including analysis.

What we will be looking for in you

  • Deep technical knowledge of the (insert POS, HTL, PFL/Woven, External Embellishment) product line strongly preferred.
  • 3+ years of experience in new product development.
  • Knowledge of the apparel or label industries.
  • Passion for product trends, insight, possibilities, and development.
  • Demonstrated ability to be highly organized while managing multiple projects to completion against tight deadlines.
  • Highly effective oral and written communication and presentation skills.
  • High level of PC skills, including use of with Word, Excel, ERP (Oracle preferred), pricing tools, product/customer databases.
  • Solid mathematical skills for pricing.
  • Strong capability of internal coordination and be presentable to customers. Customer management skills will be required as well.


Bachelor’s degree or equivalent knowledge gained through training and experience




We offer long-term career development opportunities, attractive remuneration package and fringe benefits including 5-day work, group life and medical insurance, and retirement benefits to the right candidates. 


For more information about us, please visit our website at


Additional Information
Career Level
Entry Level
Not Specified
Years of Experience
3 years
Employment Type
Full Time, Permanent
Double pay, Five-day work week, Free shuttle bus, Life insurance, Medical insurance, Performance bonus
Company details

Avery Dennison is Everywhere You Look.

Avery Dennison (NYSE: AVY) is a global materials science and manufacturing company specializing in the design and manufacture of a wide variety of labeling and functional materials. The company’s products, which are used in nearly every major industry, include pressure-sensitive materials for labels and graphic applications; tapes and other bonding solutions for industrial, medical and retail applications; tags, labels and embellishments for apparel; and radio frequency identification (RFID) solutions serving retail apparel and other markets.

Headquartered in Glendale, California, the company employs approximately 30,000 employees in more than 50 countries. Reported sales in 2017 were $6.6 billion. Learn more at


ABOUT AVERY DENNISON RBIS                               

Avery Dennison RBIS, a global leader in apparel and footwear industry solutions, is a $1.6 billion division of Avery Dennison (NYSE: AVY). Avery Dennison RBIS provides intelligent creative and sustainable solutions that elevate brands and accelerate performance throughout the global retail supply chain. We elevate brands through graphic tickets, tags and labels, embellishments and packaging solutions that enhance consumer appeal. We accelerate performance through RFID enabled inventory and loss prevention solutions, price management, global compliance, and brand security solutions.

Based in Westborough, Massachusetts Avery Dennison RBIS responsibly serves the global marketplace with operations in 115 locations, 50 countries, across 6 continents. For more information, visit