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CRM Analyst - 1 year experience $23K, B2C MNCRandstad Hong Kong Limited
  • Not Specified
  • HK$17,000 - 25,000 /month (negotiable)
  • Posted on 19 Nov 2019
CRM Analyst - 1 year experience $23K, B2C MNCRandstad Hong Kong Limited

Job Highlights

  • Consumer Data / CRM Research Experience Needed
  • Agency / In-house Experience Both Welcome
  • Promising Career Development

Job Description

  • Well-known MNC - B2C
  • Reputable Business with Promising Career Opportunities
  • Young and Energetic Team


about the company

Our client is a well-known B2C MNC. They are currently looking for a CRM Analyst to join their expaning team. Ideal candidates should be equipped with basic knowledge in analysing Customer Data and Consumer Behavior.

about the job
  • Manage and execute the process of design and delivery of CRM analytics projects:
    • Develop segment-based metrics, goals and measurement as for customer lifecycle marketing programs
    • Design and conduct testing recommendation to measure impact of CRM and marketing programs
    • Create and manage standard post-campaign analysis reports/insights, custom store level reports and dashboards
  • Access and analyze customer and transaction data for on-going and ad-hoc analyses
  • Collaborate with internal and external resources to develop, interpret, implement and support various types of statistical modeling such as:
    • Customer segmentation and profiling and proactive behavior evaluation for target audiences
    • Propensity models for churn, retention, growth, product, offer and/or acquisition
    • Develop and update customer lifetime value model and scores
  • Develop and report easily consumable, visualized dashboards of customer metrics for key stakeholders and executives with actionable insight call-outs
  • Maintain an active role in CRM database system, data quality and integrity and any related IT development project which engages the customer
  • Identify opportunities to improve analytical approaches and tools, including opportunities to automate and streamline the process and delivery of analytics and insights
  • Partner cross-functionally with other departments to provide Customer Insights as needed; examples are Direct and Digital Marketing, Store Operations, IT, Planning and Merchandising
skills & experiences required
  • Research Agency / CRM Agency / In-house experience welcome
  • 1 year experience in B2C Consumer Data Analysis / Consumer Research / CRM planning
  • Strong organizational and communication skills
  • People person and adaptive to dynamic environment

Click "Apply Now" to capture this opportunity!

Additional Information

Career Level
Entry Level
Qualification
Degree
Years of Experience
N/A
Employment Type
Full Time, Permanent

Company Overview

Randstad is a global leader in the HR services industry, with Asia-Pacific operations in Singapore, Malaysia, Hong Kong, China, Australia and New Zealand. Our Hong Kong operations has been supporting people and organisations in realising their true potential, helping find the best permanent and contracting talent in accounting & finance, banking & financial services, business support, construction & property, engineering, human resources, technologies, sales, marketing & communications and supply chain & procurement.

Human connection is at the heart of our business. Our personal approach, supported by state-of-the-art technology, is what sets us apart in the world of work. We express this with a new brand promise: Human Forward.

Additional Company Information

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