A.S. Watson Retail (HK) Limited

CRM Analyst - Customer Insights

A.S. Watson Retail (HK) Limited
Posted on 12-Apr-21

CRM Analyst - Customer Insights

A.S. Watson Retail (HK) Limited

Job Highlights

  • To provide CRM insights and action plans
  • To monitor and analyze database
  • To perform in-depth customer and campaign analysis

Job Description

Come and join a Winning Team

We are Awesome !

Why Should You Join Us?

At ASW, we believe in our people, in teamwork and the importance of your personal growth. If you are looking for the opportunity to join our award-winning international family with 15,000+ stores across 25 markets in Asia and Europe, the ASW family welcomes you…#BePartofMORE

You can enjoy :

  • Competitive compensation and benefits!
  • Comprehensive Medical and Life insurance coverage, including your spouse and children!
  • Five-day work, plus casual wear every Friday, TGIF!
  • Professional training and career advancement opportunities!
  • Attractive ACCA and CPA Australia Recognized Employee Partnership for F&A talents!
  • Exclusive company pension schemes for our people!
  • Marriage, Maternity and Paternity Leave!
  • Convenient office location, less than 5 min. walk from MTR!
  • Exclusive shopping discount!
  • Contemporary workplace, free drinks and chill out areas!
  • Well-equipped Gym inside our office building!
  • Fitness and interest class packages!
  • Onsite Clinic and Lactation Room!
  • Free round-trip lunchtime shuttle bus services to Shatin!
  • Exclusive Bazaar Sales for our people only!

 Role Purpose:
This position would assist and facilitate with the Insights & Campaign team on interpreting the customer insights for formulating CRM strategies across three business units – Watsons, PARKnSHOP and Fortress. To further maximize the consumer lifetime value thru utilizing data mining and analytics to deliver higher ROI and identifying key CRM drivers and loyalty throughout the entire lifecycle for O+O (online and offline).

A typical day in this Role: 

  • To monitor and analyze member database from sales trend, purchase behavior, spending patterns to pre/post-campaign for customer relationship management planning
  • To provide CRM insights and action plans thru data-mining in order to achieve business KPIs and develop sustaining customer database
  • To perform in-depth customer and campaign analysis so that actionable recommendations can be made and generated to improve future campaigns
  • To take ownership in customer segmentation and targeting and involve in big data analytics and predictive modelling in order to drive for various programmes for maximizing revenue and long-term customers’ loyalty
  • Formulate, develop and implement CRM strategies in collaboration with Customer Team, Trading Team, eCom Team and Partnership with the use of effective CRM analytics
  • Monitor and stay on top of market trends and make actionable recommendations to stakeholders

 This job is a good fit for You if: 

  • You are keen to join retail industry
  • You have strong analytical skills and commercial mindset

What we look for:

  • Bachelor in Business, Statistic, Economics, Mathematics or related disciplines
  • +2 years loyalty/marketing analysis experience, preferably in Retail and FMCG industry
  • Strong analytical skills with business and numerical sense
  • Good understanding in latest CRM development
  • Proactive, outgoing, passion on data analytics and strive for excellence
  • Presentable with open-minded, and good time management
  • A good team player with excellent communication and interpersonal skills
  • Proficient in MS Office with knowledge of SQL/ Adobe/ Siebel/ SAP CRM will be an advantage
  • Fluent in spoken and written English, Cantonese and Mandarin

  What is holding you back?

Don’t miss out on this great chance to shape Your life!

 Apply now!

 Interested parties please e-mail your full resume in WORD FORMAT with expected salary to our company email (shown in our Company Profile).

We are an equal opportunity employer and welcome applications from all qualified candidates. The information provided will be treated in strict confidence and be used only for consideration of your application for relevant / similar posts within the A.S. Watson Group.

Applicants not hearing from us within 6 weeks from the date of advertisement may consider their applications unsuccessful. All personal data of unsuccessful applicants will be destroyed within 12 months from the date of application. 

Additional Information

Career Level
Years of Experience
2 years
Job Type
Full Time, Permanent

Company Overview

Established in Hong Kong in 1841, A.S. Watson Group is the world’s largest international health and beauty retailer.  Every year, over 5.3 billion customers and members shopped with our 12 retail brands in stores and online.

A.S. Watson has a long heritage in giving for 178 years, and we are committed to making a difference to the world through a wide range of corporate social responsibility efforts that are designed to benefit our staff, customers, shareholders and wider community, to bring MORE to the lives of everyone we touch. You may know more by visiting Our Responsibilities page.

With over 140,000 employees worldwide, A.S. Watson Group is also a member of the world renowned multinational conglomerate CK Hutchison Holdings Limited, which has five core businesses ports and related services, retail, infrastructure, energy and telecommunications in over 50 countries.

Email us your Full resume with current and expected salary to: [email protected]

Join us!  #BePartofMORE

MORE about us:

The World of ASW
Work & Grow with Us
AS Watson CSR 
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Additional Company Information

Wholesale / Retail
Benefits & Others
Life insurance, Medical insurance, Performance bonus, Five-day work week