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(Senior) CRM Executive - Business Intelligence & CRMReckitt Benckiser Hong Kong Ltd
(Senior) CRM Executive - Business Intelligence & CRMReckitt Benckiser Hong Kong Ltd
Job Highlights
  • Multinational FMCG & Infant Nutrition Company
  • Market Research, BI, CRM Focused
  • Good Career Prospect & Long-term Development
Job Description

Key Responsibilities

  • Develop and execute CRM strategies and planning to increase database and conversion rate
  • Maintain & develop the eCRM platforms including campaign & program development, management of CMS and conduct UAT
  • Work with external agencies to conduct quantitative and qualitative research and analysis and understand customer behaviours
  • Use marketing analytics and intelligence to provide insightful and actionable suggestions to enhance customer experience
  • Analyze MarketScan data to generate monthly report and provide regular support on data requests & analysis
  • Manage member database and prepare analytical reports and insights on business performance, marketing intelligence, customer experience and program
  • Develop the membership scheme, benefits and reward program to enhance customers’ journey for online and offline experience
  • Coordinate and support all CRM, loyalty programs and events
  • Prepare RM regular reports and handle daily administrative work such as sample arrangement, payment settlement, VIP system maintenance and etc.
  • Support for ad hoc projects

 Qualifications and Skills

  • Bachelor degree holder in Business Administration or related discipline
  • Minimum 4 years of working experience in CRM or Marketing for multinational company or sizable organisation is preferred
  • Good time management and organizational skill, with logical thinking & creativity
  • Excellent communication and interpersonal skills
  • Fluent in written and spoken English and Chinese
  • Proficiency in MS office applications, in particular, MS Excel (Vlookup or Pivot table), Word (Mail Merge) and PowerPoint, Chinese typing


Additional Information
Years of Experience
Not Specified
Employment Type
Full Time, Permanent
Dental insurance, Double pay, Five-day work week, Medical insurance
Company Website
Company details

At RB, our vision is a world where people are healthier and live better, so we’re always looking for the next breakthrough that can make a difference. You might not recognize our name, but you will be familiar with our brands - Dettol, Durex, Strepsils, Movefree, Scholl, Veet, Airborne and etc.. They’re the products that protect your world. And we’re proud to call them our own.

Headquartered in the UK, we’re a truly global company with operations in over 60 countries worldwide. Our health, hygiene and home products are sold and trusted in almost 200 countries, bringing our vision to millions of people. Ranked in the Top 20 on the London Stock Exchange, our relentless drive to outperform has trebled our revenue since 2000 and quadrupled our market capitalization.


In RB, we're trusted with full accountability and autonomy from day one. Our entrepreneurial culture provides us with the opportunities to make a real difference. Our career possibilities are limitless because we’re not defined by rigid career paths. 


Each journey through RB is different – you can truly make your mark. If this sounds like you, we’d love to hear from you!