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CRM Specialist (1 year contract)AXA Hong Kong
CRM Specialist (1 year contract)AXA Hong Kong

Job Highlights

  • Corporate role in AXA
  • Marketing Team
  • CRM

Job Description

Under the Senior CRM Marketing, the CRM specialist will be responsible for developing and implement the CRM Marketing strategy which delivers sustained and incremental revenue growth, encourages cross-sell and upset across the category mix and drive high quality interaction with the customer. He will run acquisition and activation programmes through email, SMS, push notification and in app messaging via Salesforce Marketing Cloud. He has a strong expertise in Marketing Cloud and capable to use extensively the platforms (Email Studio, Journey Builder, automation, DE, AMPscript, etc…)

Project management
  • Managing timeline and make sure deliverables are done on time o Leading design and implementation in Marketing Cloud - journey, automation, data extension structure, emailing, personalised content, etc...
  • Driving testing plan o Providing reporting and performance analysis · Marketing Cloud expertise
  • Configuring accounts setup, administration for users and new Business Units *roles and permissions, sender profiles, users, etc…)
  • Designing, optimising, and executing campaigns using strategies such as A/B testing, throttled sending, journeys, marketing automations and dynamic content
  • Preparing and updating the platform for each SFMC release, when applicable o Coming with the latest best practices on Marketing Cloud and implementing them for each new campaigns / projects
  • Liaising with Marketing Cloud support - Salesforce - for all topic related to the platform: platforms debug, issue resolution, incidents, etc...
  • 1 to 2 years working on Marketing Cloud
  • 4+ years of experience in digital and technical environment
  • Knowledge in SQL query
  • Understanding of HTML and CSS
  • Good understanding of digital marketing
  • Good communication and coordination skills
  • Able to work independently and proactively to deliver in accordance with schedule
  • Good team player to work in a diverse team as well as collaborate cross-functionally

Additional Information

Career Level
Entry Level
Years of Experience
Employment Type
Full Time, Temporary

Company Overview

AXA Hong Kong, a member of the AXA Group, prides itself of serving over 1 million customers in Hong Kong and Macau. Besides being one of the largest health protection providers in Hong Kong, it is also the number 1 General Insurance provider1 and a market leader in motor insurance.

AXA Hong Kong is committed to helping its customers achieve stability and prosperity through providing a comprehensive range of life, health, property and casualty protection, as well as wealth management and retirement solutions.
We believe it is our inherent responsibility to support the communities we operate in, hence creating a sustainable business via constant and considerable contribution in the dimensions of health, environment and the community.

AXA is an equal opportunity employer. We are committed to promote Diversity and Inclusion (D&I) by creating a work environment where all employees are treated with dignity, respect, and where individual differences are valued. We welcome and treasure diverse profiles to join our big family, and to build an inclusive culture together which allows everyone to maximize their personal potential.

1Based on 2013 Office of the Commissioner of Insurance market share statistics

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