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Digital Business Manager (eCommerce)Hong Kong Disneyland
Digital Business Manager (eCommerce)Hong Kong Disneyland
Job Highlights
  • Analyze and optimize web data and sales data
  • Responsible for digital business strategy
  • Minimum 6 years’ working experience
Job Description

Job Summary:

The Digital Business Manager (eCommerce) is accountable for digital business development in HK, China and international markets to achieve Hong Kong Disneyland’s digital business revenue goals.

This includes partnering with China-based digital platforms and major, international e-Commerce players, optimizing site traffic and initiating and supporting digital promotions on our company’s websites/apps and eCommerce flagship stores (e.g. Tmall/Fliggy, WeChat).

This role will liaise with Sales, Marketing, Revenue Management & Analytics and external sales partners to develop appropriate sales activities that drive traffic and revenue to our “digital direct” platforms.

The Digital Business Manager (eCommerce) requires strong business acumen, vendor management and influencing skills. This role will provide insights into local business challenges, trends and opportunities, and is accountable for growing and meeting Hong Kong Disneyland’s online revenue goals.


  • Responsible for digital business strategy and implementation/execution of plans to achieve annual business goals for Hong Kong Disneyland’s “digital direct” platforms. Conduct business presentation and reviews to demonstrate strategy and vision to the company, with the objective to achieve eCommerce goals
  • Collaborate with cross-functional LOBs incl. Revenue Management & Analytics, Marketing, Sales & Distribution Marketing and Operations to achieve eCommerce targets in various markets
  • Analyze and optimize web data and sales data from all digital channels to maximize transaction value. Propose the best fitting products and strategy in developing “digital direct” channels
  • Develop & execute digital partnership plans with third party digital platforms to drive digital engagement and traffic to Hong Kong Disneyland’s “digital direct” platforms

Basic Qualifications:

  • Bachelor degree holder
  • Minimum 6 years’ working experience with at least 3 years’ in e-business, experience in travel or hotel industry are preferred
  • Strong commercial, project planning, presentation, leadership and management skills
  • Good liaison skills for business development and building partnerships (internal and external)
  • Ability to develop business cases and distill down research and data to identify business opportunities.
  • Strong analytic skills, sensitive to numbers including sales data, web analytics and user behavior
  • Ability to drive ideas into action, with a positive outlook and willingness to take personal responsibility
  • Knowledge of SEO and website content management
  • Digital technical knowledge like JAVA script, HTML, etc. is a plus.
  • Fluent in English and Cantonese, Putonghua is preferred

About Hong Kong Disneyland Resort:

Since Hong Kong Disneyland Resort opened in 2005, it has entertained millions of guests from Hong Kong, mainland China, Southeast Asia and farther abroad. As the first Disney resort in China, it features award-winning, first-of-its-kind entertainment offerings and guest services specially-designed for an international guest base, all brought to life by the resort’s multilingual cast members.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Hongkong International Theme Parks Ltd., which is part of a business segment we call Hong Kong Disneyland Resort.

We offer an exceptional benefits package and the opportunity to work in a challenging and stimulating environment.  Please submit resume to us by clicking the 
APPLY NOW  button and filling the on-line application form.

Additional Information
Years of Experience
6 years
Employment Type
Full Time
Dental insurance, Education allowance, Five-day work week, Life insurance, Medical insurance, Performance bonus
Company details

Career with a Difference

Hong Kong Disneyland delivers world-class service and lifetime memories for our Guests. As a Cast Member, you will be an important part of the Disney Show. Working at Hong Kong Disneyland offers you the opportunity to participate in comprehensive training and experience excellent career development opportunities.

Interested in a career with a difference? Join us now!

Hong Kong Disneyland is an Equal Opportunity Employer. All applications received will be treated in strict confidential and be used exclusively for employment purpose only. If you are not contacted within four weeks of submitting your resume, your application will be retained up to 2 years and be considered for other appropriate positions within this period. We will of course treat as confidential all personal data which we obtain from you. Such personal data will be used for all purposes relating to your application for employment with us. It may be necessary from time to time for certain information about you to be disclosed to our other offices, or to agents or third parties, for purposes relating directly or indirectly to your application for employment with us. Such data may, if required, be sent to parties outside Hong Kong.

Under the Personal Data (Privacy) Ordinance, you have the right to ascertain whether we hold your personal data and, if we do, to obtain a copy of the data and to correct any of the data that is inaccurate. Requests for access to and correction of your personal data should be addressed in sending email to [email protected]