Page Personnel

Digital Market Activation Manager (1 Year Contract)

Page Personnel
Posted on 9-Apr-21

Digital Market Activation Manager (1 Year Contract)

Page Personnel

Job Highlights

  • Banking
  • Go-To-Market plan

Job Description

As part of the established Market Activation team you will be working with colleagues in Asia Pacific and beyond, to support business readiness for change. More customers than ever are choosing to use online and mobile to manage their money and you will have the opportunity to drive the way we rollout more services to more customers, more quickly.

Client Details

As part of the established Market Activation team you will be working with colleagues in Asia Pacific and beyond, to support business readiness for change. More customers than ever are choosing to use online and mobile to manage their money and you will have the opportunity to drive the way we rollout more services to more customers, more quickly. You will be working with a diverse network of stakeholders across the markets, technical and business teams, including frontline contact center and the branch network to influence how we support our customers and encourage digital adoption.

Description

  • Work with cross functional agile delivery teams to understand the features and benefits of digital journeys in development
  • Lead Change Impact Assessment - determining business readiness activities and using these to shape the approach to customer launch including a robust communications and frontline training plan
  • Define the best pilot and implementation approach, using data and insights from previous rollouts and creating assets that maximize reuse
  • Partner with the market and regional teams to produce a robust Go to Market plan to launch the change with customers, underpinning this with data and insight to tailor this to market
  • Manage Go/No Go activity, ensuring all criteria and governance is met before launch
  • Post-launch produce daily reporting to track customer response, operational and technical performance, identifying and tracking trends to optimize the approach for subsequent launches
  • Potential for line management of Market Activation Analysts

Profile

  • A background working in a digital environment with expertise of online and mobile platforms, including and awareness of technical, market and customer considerations.
  • Change experience, working with market (s) to drive local business readiness activity
  • Experience working in agile cross-functional (business and tech) teams
  • Excellent stakeholder management skills to enable effective working with a wide range of internal customers with conflicting priorities and the ability to lead and influence.
  • Strong commercial focus, able to produce Go To Market plans with KPIs to effectively communicate change to customers
  • Highly developed communication skills, both written and verbal, to explain complex or technical issues and support effective collaboration with market and frontline teams across the region.
  • Ability to take a portfolio view and effectively manage multiple deliveries in parallel
  • Respectful of different cultures, working with colleagues from across all 5 regions (North America, LATAM, Middle East, Asia Pacific and Europe).

Job Offer

  • Attractive remuneration package
  • Well-known bank in Hong Kong
  • Leading bank for digital platforms
  • Great career prospect
  • Five day work

To apply online please click the 'Apply' button below. For a confidential discussion about this role please contact Kelly Chen on +852 2258 3535

Additional Information

Career Level
Senior
Qualification
Degree
Years of Experience
N/A
Job Type
Full Time, Contract

Company Overview

In 2010, Page Personnel was launched in Hong Kong, complementing the Michael Page offering. Recruiting across the full range of junior roles, we join an international network of Page Personnel offices. As part of the Page Group, we are able to leverage on over 30 years of international recruitment experience and expertise. This has enabled us to deliver the results that you want - the best employees available quickly and with minimum fuss.

So if you're looking to take your career to the next level, visit www.pagepersonnel.com.hk

Additional Company Information

Industry
Human Resources Management/Consultancy