As part of the established Market Activation team you will be working with colleagues in Asia Pacific and beyond, to support business readiness for change. More customers than ever are choosing to use online and mobile to manage their money and you will have the opportunity to drive the way we rollout more services to more customers, more quickly.
As part of the established Market Activation team you will be working with colleagues in Asia Pacific and beyond, to support business readiness for change. More customers than ever are choosing to use online and mobile to manage their money and you will have the opportunity to drive the way we rollout more services to more customers, more quickly. You will be working with a diverse network of stakeholders across the markets, technical and business teams, including frontline contact center and the branch network to influence how we support our customers and encourage digital adoption.
Work with cross functional agile delivery teams to understand the features and benefits of digital journeys in development
Lead Change Impact Assessment - determining business readiness activities and using these to shape the approach to customer launch including a robust communications and frontline training plan
Define the best pilot and implementation approach, using data and insights from previous rollouts and creating assets that maximize reuse
Partner with the market and regional teams to produce a robust Go to Market plan to launch the change with customers, underpinning this with data and insight to tailor this to market
Manage Go/No Go activity, ensuring all criteria and governance is met before launch
Post-launch produce daily reporting to track customer response, operational and technical performance, identifying and tracking trends to optimize the approach for subsequent launches
Potential for line management of Market Activation Analysts
A background working in a digital environment with expertise of online and mobile platforms, including and awareness of technical, market and customer considerations.
Change experience, working with market (s) to drive local business readiness activity
Experience working in agile cross-functional (business and tech) teams
Excellent stakeholder management skills to enable effective working with a wide range of internal customers with conflicting priorities and the ability to lead and influence.
Strong commercial focus, able to produce Go To Market plans with KPIs to effectively communicate change to customers
Highly developed communication skills, both written and verbal, to explain complex or technical issues and support effective collaboration with market and frontline teams across the region.
Ability to take a portfolio view and effectively manage multiple deliveries in parallel
Respectful of different cultures, working with colleagues from across all 5 regions (North America, LATAM, Middle East, Asia Pacific and Europe).
- Attractive remuneration package
- Well-known bank in Hong Kong
- Leading bank for digital platforms
- Great career prospect
- Five day work
To apply online please click the 'Apply' button below. For a confidential discussion about this role please contact Kelly Chen on +852 2258 3535