SEEK Asia Style Guide

Digital Marketing Analytics Manager - *HKD45k - 75k + bonus*Randstad Hong Kong Limited
  • Others
  • HK$45,000 - 70,000 /month
  • Posted on 15 Aug 2019
Digital Marketing Analytics Manager - *HKD45k - 75k + bonus*Randstad Hong Kong Limited

Job Highlights

  • Newly created role - consumer
  • Big data analytics
  • Team Management

Job Description



Digital Marketing Analytics Manager - Consumer



Our client is a leading consumer healthcare organization. They are currently looking for a newly created Digital Marketing Analytics Manager in developing a team, utilizing big data to assist the Organization (on a group level) in driving a data-driven culture and to develop and optimize digital marketing campaigns.



Responsibilities:


  • Manage and grow analytics team focusing on providing recommendations and actionable insights on a Group level across their brands through the use of big data and collaboration with data scientist
  • Collaborate with marketing team to develop automated campaigns and make strategic recommendations to improve campaign performance for customer acquisition/retention/maintenance
  • Develop, test, implement and optimize digital marketing campaigns for continuous campaign efficiency
  • optimization and recommendation models through a personalization approach
  • In-depth big data analysis applying statistical modeling to identify actions for continuous campaign improvement

Requirements:


  • Degree holder related to
  • Minimum 5 years experience in analytics focusing on digital marketing / CRM / database marketing
  • Experience in analyzing big data is a bonus
  • Experience in conceptualizing segmentation and behaviour models, personalized recommendation campaigns,
  • Data driven yet creative, strategic and number sensitive
  • Strong team management and project management xperience
  • Strong communication, self-motivated, proactive

Interested candidates, please send updated resume to Tommy Wong at [email protected]



Additional Information

Company Overview

Randstad is a global leader in the HR services industry, with Asia-Pacific operations in Singapore, Malaysia, Hong Kong, China, Australia and New Zealand. Our Hong Kong operations has been supporting people and organisations in realising their true potential, helping find the best permanent and contracting talent in accounting & finance, banking & financial services, business support, construction & property, engineering, human resources, technologies, sales, marketing & communications and supply chain & procurement.

Human connection is at the heart of our business. Our personal approach, supported by state-of-the-art technology, is what sets us apart in the world of work. We express this with a new brand promise: Human Forward.