SEEK Asia Style Guide

Digital Marketing ExecutiveJuwai Limited
  • Wan Chai
  • Salary provided
  • Posted on 22 Oct 2019
Digital Marketing ExecutiveJuwai Limited

Job Highlights

  • Bachelor’s degree in Marketing
  • Contribution to SEO improvements
  • Ethical behaviour.

Job Description

Purpose 目的

This role is responsible for marketing tasks that maintain and improve Juwai’s place in the market, search engine ranking, and social engagement. This role will:

  • Create new content and engage with users in our social media accounts.
  • Research new potential sources of agents and agencies including online portals and social networking groups.
  • Research prospects and augment prospect data with recommendations for personalized conversations and fruitful discussions to have during early contact.
  • Data collection, marketing research, and analysis.
  • Assist Sales Enablement teammates on an adhoc basis. 
  • Manage digital marketing campaigns at the request of the Head of Sales Enablement.
  • Make changes to improve the engagement and conversions on our website through tracking and analysing user behaviour.

Key Accountabilities 主要职责

Key Accountability: Sales Prospects

Investigate, collect, and augment prospect data.

  • Work with executives to identify portals, social networks, and other sources of agnet or agency data.
  • Augment agent or agency data with information that might be helpful in future personalization of communications.
  • Manual work to organize, curate, and augment lists of potential prospects.

Key Accountability: Social

Push forward Juwai’s use of social media.

  • Engage with commenters on Juwai’s social media accounts.
  • Write and optimize content for social networking accounts 
  • Guide social media users to register on List Juwai.
  • Track effectiveness of social media posts and conversations.

Key Accountability: Marketing Campaigns

Create and execute marketing campaigns under the direction of the Head of Sales Enablement.

  • Design and send custom EDM campaign promotions.
  • Design and execute landing page creation for lead capture.
  • Create content for use in various parts of campaigns.
  • Track and report on effectiveness of digital marketing campaigns.

Key Accountability: Website Improvements

Track and report on effectiveness of the website.

Continually work on SEO of our List Juwai website with the Content Manager.

  • Improve website conversions, decreased bounce rates, and other improvements to Juwai’s customer-facing web site.
  • Track, analyse, and report on website traffic flow.

Education Qualifications & Certificates 教育背景及资质要求

  • Bachelor’s degree in Marketing, Communications or related fields

Work Experience 工作经验

Required:

  • 1+ years of digital marketing experience.
  • Experience with Google Analytics and related tools.
  • Experience with manual data collection, analysis, and reporting.
  • Demonstratable self-starter attitude.
  • Experience with Microsoft Office products

Preferred:

  • Experience creating landing pages and/or lead capture forms.
  • Experience with customer communication strategy.
  • Experience managing a company social account (Facebook, Twitter, LinkedIn)
  • Experience at a real estate company or real estate related company.
  • Data driven approach to work.
  • Contribution to SEO improvements (content, site structure, etc.)

Skills, Knowledge& Abilities 其他技能,知识及能力要求

  • Fluent English
  • Desire to see improvements in all systems you are involved in. 
  • Organized approach to work. • Ethical behaviour.
  • Approach to work has minimal to no ego involved.
  • Entrepreneurial spirit, can-do attitude.

Additional Information

Career Level

Not Specified

Qualification

Not Specified

Years of Experience

Not Specified

Employment Type

Full Time

Company Overview

ABOUT JUWAI LTD

Juwai Limited is a fast paced, innovative online advertising business, operating Juwai.com, the number one Chinese international property portal.

Juwai.com is at the forefront of online advertising with unique and first-to-market products. We think differently, work hard for our customers, and never settle for second best. TechinAsia rated Juwai.com as one of the top 10 companies to watch and we're regularly featured in global publications such as The New York Times, Forbes, The Wall Street Journal, The Wall Street Journal, Bloomberg, Financial Review, The Australian and South Morning China Post.  

Our company is experiencing rapid growth, and we're constantly searching for talented people to join the team. Our culture is our strength, and at Juwai, no task is too big or too small. Entrepreneurial, insightful, creative, professional, team-oriented, responsible and fun are just some of the words that describe our Juwai team members.

We value ability, drive and passion over a fully decked CV. We find great people and help them create a role which grows with them, along with the business. Our team members work out of offices in Shanghai and Hong Kong. 

Sounds good? Get more information here: 

 http://list.juwai.com

Additional Company Information

Benefits & Others

Dental insurance, Five-day work week, Medical insurance, Work from home