SEEK Asia Style Guide

Digital Marketing ManagerInchcape Hong Kong Limited
  • Kwun Tong
  • Salary negotiable
  • Posted on 19 Nov 2019
Digital Marketing ManagerInchcape Hong Kong Limited

Job Highlights

  • Formulate optimal digital strategy
  • Take lead to execute social media campaigns
  • Minimum 6 years of relevant experience

Job Description

Responsibilities

  • Analyze the digital media performance, preference of target segment and assist to formulate the optimal digital strategy through research to align with business objective
  • Facilitate the communication of the team and different kinds of agencies to ensure the request of marketing initiative are well addressed and delivered in marketing implementation, including SEM/SEO , social influencer activation, social interaction and digital editorial, etc
  • Manage and maintain the contents across various online touchpoints such as company websites and social media platforms (Instagram & Facebook) to increase brand awareness, engagement and traffic
  • Take lead to execute social media campaigns that support key launches and brand building
  • Develop the digital plan and coordinate media buying base on the evaluation of media performance/pricing
  • In charge of innovation development such as website production, social communities campaign, video editorial, etc.
  • Stay acquainted with on latest trend with new types of advertising and media to ensure brands and products maintain a strong presence in the marketplace
  • Assist in project management as necessary

Requirements

  • Degree holder in Marketing/e-Commerce/Advertising or related discipline
  • Minimum 6 year experience in managing online campaigns, such as website content management, SEO/SEM, social media. Experience in performance report is an advantage
  • Strong analytic skills
  • Highly motivated, detail minded and result driven
  • Excellent coordination, communication, project management and interpersonal skills
  • Fluent in English and Chinese

 

Additional Information

Career Level
Senior
Qualification
Degree
Years of Experience
6 years
Employment Type
Full Time, Permanent

Company Overview

Inchcape Hong Kong Limited Limited, Crown Motors Limited, British Motors Limited, Future Motors Limited, and Nova Motors Limited and Yat Fung Motors, are wholly-owned subsidiaries of Inchcape plc. We are the long established automobile dealers in Hong Kong. We provide a complete automotive solution to our customers ranging from Sales, Aftersales, Vehicle Financing and Insurance services.

 

Our team is comprised of highly engaged individuals who share the same vision of continuously driving the group to becoming the world’s most trusted automotive distributor and retailer.

 

 

Additional Company Information

Benefits & Others
Five-day work week, Free shuttle bus, Life insurance, Medical insurance, Performance bonus

More Jobs from this employer