A.S. Watson Retail (HK) Limited

Digital Marketing Manager - eCommerce (Asia, SEO,SEM, Martech)

A.S. Watson Retail (HK) Limited
Posted on 20-Apr-21

Digital Marketing Manager - eCommerce (Asia, SEO,SEM, Martech)

A.S. Watson Retail (HK) Limited

Job Highlights

  • Drive digital marketing for Watsons Asia ecommerce
  • Strong expertise in SEO/SEM
  • Track SEO statistics and ROAS

Job Description

 Come and join a Winning Team

 We are Awesome !

Why Should You Join Us? 

At ASW, we believe in our people, in teamwork and the importance of your personal growth. If you are looking for the opportunity to join our award-winning international family with 15,800+ stores across 27 markets in Asia and Europe, the ASW family welcomes you… !  #BePartofMORE

You can enjoy:   

  • Comprehensive Medical and Life insurance coverage, including your spouse and children!
  • Professional training and career advancement opportunities!
  • Attractive ACCA and CPA Australia Recognized Employer Program for F&A talents!
  • Exclusive company pension schemes!  Marriage, Maternity and Paternity Leave!
  • Convenient office location, less than 5 min. walk from MTR!
  • Contemporary workplace with Onsite Clinic, Lactation Rooms, free drinks and chill out areas!
  • Well-equipped Gym inside our office building, plus fitness and interest class packages!
  • Free round-trip lunchtime shuttle bus services to Shatin!
  • Exclusive shopping discount, Bazaar Sales for our people only!

Role Purpose: 

The role will oversee the Watsons Asia digital strategy in owned, paid and earned media with a proactive and creative approach to all available digital and electronic marketing platforms.  Moreover, (s)he is responsible for ensuring such programs align with Brand guideline and standards as well as active marketing plans and budgets, while refining programs to capitalize on opportunities.

A typical day in this Role:  

  • Keep updated with latest market trends on SEO/SEM, Martech, Adtech, digital marketing strategy and recommend new initiatives to grow the business
  • Work with development team, marketing teams and BUs to ensure proper implementation of SEO best practices in coding and campaigns including but not limited to change on website architecture, online content creation, linking, prioritization of keywords and optimization of landing pages, etc.
  • Analyze and track website traffic, SEO statistics, ROAS result from BUs’ digital marketing efforts to identify actionable improvement to drive the conversions
  • Leverage social media channels to amplify key messages and activities, elevating the importance of search as well as strategic and creative communication
  • Pursue and coordinate social media influencer visits and utilize available programs to integrate proper User Generated Content

This job is a good fit for You if:  

  • You have strong digital marketing sense and expertise in SEO/SEM
  • You would like to pursue your career in eCommerce
  • You love to connect with people across different departments/countries
  • You enjoy fast paced environment and teamwork

 What we look for:  

  • University graduate in Marketing, Business or related disciplines
  • Minimum of ten years of experience in social media, digital marketing, and related industries. Agency background is preferred
  • Excellent command of English and Chinese (both written and spoken) with the ability to manage multiple stakeholders, agencies and vendors
  • Strong SEO/SEM experience with eCommerce background; keep abreast of the latest trends and best practices in SEO and SEM
  • Solid understanding of performance marketing, conversion and online customer acquisition
  • Demonstrate knowledge of mobile, emerging and social media applications, ranking factors, search engine algorithms
  • Ability to multi-task effectively, manage multiple projects while being cognizant of deadlines and priorities
  • Hands-on experience with website analytics tools (e.g., Google Analytics, Firebase, SEMrush, Digimind, etc.)
  • Strong ability to analyze data and provide evidence-based recommendations
  • Experience with A/B and multivariate experiments
  • Working knowledge of HTML, CSS, and JavaScript development and constraints

   What is holding you back?

 Don’t miss out on this great chance to shape Your life!

  Apply now! 

Interested parties, please send your resume with current and expected salary package to our Company’s email.  

We are an equal opportunity employer and welcome applications from all qualified candidates. The information provided will be treated in strict confidence and be used only for consideration of your application for relevant/ similar posts within the A.S. Watson Group.

Additional Information

Career Level
Years of Experience
10 years
Job Type
Full Time, Permanent

Company Overview

Established in Hong Kong in 1841, A.S. Watson Group is the world’s largest international health and beauty retailer.  Every year, over 5 billion customers and members shopped with our 12 retail brands in stores and online.

A.S. Watson has a long heritage in giving for 180 years, and we are committed to making a difference to the world through a wide range of corporate social responsibility efforts that are designed to benefit our staff, customers, shareholders and wider community, to bring MORE to the lives of everyone we touch. You may know more by visiting Our Responsibilities page.

With over 140,000 employees worldwide, A.S. Watson Group is also a member of the world renowned multinational conglomerate CK Hutchison Holdings Limited, which has five core businesses ports and related services, retail, infrastructure, energy and telecommunications in over 50 countries.

Email us your Full resume with current and expected salary to: [email protected]

Join us!  #BePartofMORE

MORE about us:

The World of ASW
Work & Grow with Us
A.S. Watson CSR 
Give a Smile

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Additional Company Information

Wholesale / Retail
Benefits & Others
Life insurance, Medical insurance, Performance bonus, Five-day work week