Airstar Bank Limited

Digital & Performance Marketing Manager

Airstar Bank Limited
Salary provided
Posted on 13 Jul 2020

Digital & Performance Marketing Manager

Airstar Bank Limited

Job Highlights

  • To drive digital & performance marketing strategy
  • --
  • --

Job Description

Job responsibilities:
  • To drive digital and performance marketing strategy and develop acquisition funnel from brand awareness to customer engagement, conversion and activation across all digital channels
  • To own website and CMS channel for content and tracking management, ensuring UIUX and tonality are in line with brand’s direction and market’s trend
  • To stay on top of emerging marketing and digital technologies and provide thought leadership and perspective for adoption and new ideas for leads generation where appropriate
  • To work with IT to develop effective tracking system and analytics for channel evaluation and retargeting
  • To develop KPI and key winning matrix for brand awareness and performance marketing as well as monitoring closely to react in time to ensure KPI will be met or even over-achieved
  • To manage and execute digital campaigns across all digital platforms
  • To develop regular reports for campaign & channel evaluation to derive actionable insights to optimize business results
  • To set hypothesis with A/B testing to generate data-driven insights to improve performance marketing matrix from time to time 
Job Requirement:
  • Degree holder, preferable in eCommerce or marketing or related discipline
  • 8 years of working experience, with 5 years in digital and performance marketing. Experience in digital agency is preferred
  • Familiar with mobile marketing, ecommerce technologies, tracking system and online analytics
  • Experience in tag planning and implementation, experience with tools including Google Analytics, Google Tag Manager, Google AdWords, Facebook Ad Manager, etc.
  • Knowledge of HTML5, SEO, SQL is a plus
  • Passionate about digital marketing, keen to drill into data, agile to stay competitive, interested to gamify and reinvent what’s existing and excited to build something differently in a start-up

We offer competitive package to the right candidates. Interested parties please send your resume with current and expected salary by clicking the “Apply Now” button.  

All information provided by applicants will be treated in strict confidence and handled confidentially for recruitment purposes only. Applicants who are not contacted within 8 weeks may consider their application unsuccessful and their data will be destroyed within 12 months.

Additional Information

Career Level
Middle
Qualification
Degree
Years of Experience
8 years
Job Type
Permanent

Company Overview

Airstar Bank Limited, a jointly established entity between Xiaomi Corporation and AMTD Group, is a virtual bank licensed by the Hong Kong Monetary Authority.

Additional Company Information

Industry