British-American Tobacco Co (HK) Ltd

Global Field Force & Retail Merchandising Executive

British-American Tobacco Co (HK) Ltd
Salary provided
Posted on 01 Oct 2020

Global Field Force & Retail Merchandising Executive

British-American Tobacco Co (HK) Ltd

Job Highlights

  • Retail Merchandising
  • FMCG
  • POSM

Job Description

Purpose Statement:
Support the development and execution of all 1-2-1 consumer engagement programs (permanent and temporary) across the top global travel retail locations. Implement the Merchandising action plan as part of the overall brand activation plans, by location & shopper channels.

Key Accountabilities:

  • Support the MCI Manager with the permanent platform of ~150 Brand Ambassadors across 41 airports in 40 countries
  • Manage the global 121 agency team to ensure delivery of SLA, KPIs and 121 scope OTIF
  • Point of reference for the brand team, trade team and cycle activation executives for development & deployment of all direct engagement activities, including temp promoter activities
  • Support in the planning and preparation for the monthly development and deployment of field cycle instructions
  • Liaise between external suppliers, customers and internal suppliers for projects, to ensure that delivery is achieved in line with expectations
  • On time execution of Permanent Merchandising plan to ensure optimum brand presence, visibility & customer satisfaction
  • Co-ordinate the production and delivery of permanent marketing materials to the field across geographies, according to communication & activation plans
  • Manage suppliers to ensure delivery OTIF, at highest quality with lowest cost
  • Support and develop (Along REX team) new and innovative touchpoint strategies and tools for implementation in the retail environment
  • Subject matter expert for the rest of marketing teams on Planogram & POSM material development, deployment & Evaluation
  • Inventory management of all POSM
  • Drive and monitor the data accuracy of merchandising related information for more robustdecision making

Knowledge, skills and experience:

  • Experience in Trade Marketing or related field, ideally within FMCG
  • Strong project management skills and communication skills
  • Ability to influence stakeholders, both locally and remotely located, across geographies and time zones
  • Marketing or Business-related degree is desirable
  • Previous experience of working in Marketing related field (Brand or Trade)
  • Good understanding of Trade Marketing & Distribution field and office operation
  • Brand marketing knowledge is a plus
  • University degree in Business or Marketing
  • Previous POSM & Merchandising experience is advantageous
  • Solid understanding of retail environment
  • Ability to manage multiple activities
  • Pro-active, creative and dynamic

*Kindly note that only shortlisted candidate(s) will be notified*

Additional Information

Career Level
Not Specified
Not Specified
Years of Experience
Not Specified
Job Type
Full Time, Permanent

Company Overview

British American Tobacco is a market leading, global organisation with a long, established history and a bright and dynamic future. Thanks to our people we have continued to deliver growth and exceed expectations in an increasingly complex and challenging marketplace.

Our aim is to become the leading tobacco company in each of our markets by providing excellent products with confidence and responsibility expected of global consumer brands.

Additional Company Information

Benefits & Others
Five-day work week, Life insurance, Medical insurance, Performance bonus