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Growth Marketing Manager / Assistant ManagerViu
Growth Marketing Manager / Assistant ManagerViu
Job Highlights
  • Drive and implement digital campaigns
  • Collaborate with cross-functional teams
  • 6 years proven record in partnership development
Job Description

We are looking for a Growth Marketing Manager/Assistant Manager, who will be in charge of managing and optimizing pay sub acquisition campaigns to drive performance in line with targets. Directly reporting to the Senior Marketing Manager, you will play an integral part of a highly analytical and data-driven team working to deliver growth for Viu. You will drive and implement digital campaigns based on customer and business data, and measure and react to their performance.


The Job

  • Identify prospects and create partnership strategies for pay sub acquisition and digital engagement to Viu’s platforms
  • Collaborate with cross-functional temas including Marketing, Content, Product and Data Analytics to achieve business targets
  • Utilize strong analytical ability to measure and report on performance of digital marketing efforts


The Person

  • Bachelor’s Degree in related discipline
  • Six years proven track record in partnership development role with strong business network
  • Proven experience and deep understandings of creating and implementing effective marketing strategies through digital and social channels
  • Passionate about digital media and entertainment industries
  • Possess commercial understanding, margins and costing competencies
  • Team player, result-oriented, attentive to details and self-motivated



We offer attractive & competitive salary and benefits, an exciting work environment and excellent career development opportunities. If you have the desire for an exciting and rewarding career, please send us your resume, quoting the reference number, stating your present and expected salary to Human Resources Department by post, fax or clicking "Apply now". 


Post    :     6/F, Goldin Financial Global Centre, 17 Kai Cheung Road, Kowloon Bay, Hong Kong 

Fax     :     (852) 2827 8322  


For more information on other job opportunities of PCCW, please visit our website at

PCCW is an equal opportunity employer and welcomes applications from all qualified candidates. Information provided will be treated in strict confidence and will only be used for recruitment-related purposes. Personal data provided by job applicants will be used strictly in accordance with the employer personal data policies (, a copy of which will be provided immediately upon request.

Additional Information
Years of Experience
6 years
Employment Type
Full Time
Five-day work week, Free shuttle bus, Life insurance, Medical insurance, Performance bonus
Company Website
Company details

About Viu 

Viu is a leading pan-regional over-the-top (OTT) video streaming service operated by PCCW OTT with footprint in 15 markets.  Operating with both an ad-supported free tier and a premium subscription tier of service with more features, Viu offers premium Asian content in different genres from top content providers with express delivery of telecast content as well as ‘Viu Original’ series.  Users can enjoy the shows via Viu app on connected devices via streaming or download as well as on web. With the patented Dynamic Adaptive Transcoding technology, Viu can provide smooth, unbuffered viewing experience regardless of device or network conditions.