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Head of Audience Development (Asia Markets) PR Newswire Asia Limited
Head of Audience Development (Asia Markets) PR Newswire Asia Limited
Job Highlights
  • Media Relations
  • Media development
  • Fluency in both spoken and written English
Job Description


  • Manage and coordinate daily activities for the Regional Audience Development team and provide hands-on guidance in order to maximize individual and organizational goals;
  • Lead the team to develop and maintain deep relationships with key contacts (including journalists, editors and bloggers) in the regional media;
  • Develop regional distribution networks focusing on key markets including Hong Kong, Taiwan, Singapore, Malaysia, Indonesia, Vietnam, South Korea, and Australia.
  • Expand PR Newswire’s online syndication network with key website partners and improve media relations in each market;
  • Plan and organize media events regularly (both online and offline mainly in Hong Kong, Taipei, Singapore, Kuala Lumpur and Jakarta, Ho Chi Minh City, Seoul, and Sydney);
  • Support regional sales team with client meetings and visits, and provide high quality distribution services to the clients;
  • Work closely with other functional leaders and their teams to explore how cross-functional collaborations could improve the level of customer satisfaction;
  • Create original content and working with marketing team in regional content marketing efforts targeting PR/Marketing professionals;

 Qualifications and Skills

  • Bachelor’s degree in Journalism, Marketing, Communications or related disciplines;
  • More than 6 years of solid working experience in Media, PR and Marketing, Communications related areas, including a minimum of 3 years in the manager role;
  • Deep understanding of new media (social media and mobile channels);
  • Good connection with the media preferred;
  • Experiences with content marketing (generating original content) would be a plus;
  • Personal qualities of integrity, credibility, and unwavering commitment to the Company;
  • Commitment to recruiting, mentoring, training, and retaining a diverse and high-performance team;
  • Exceptional and effective communicator;
  • Bilingual – English and Chinese (Mandarin and/or Cantonese); 

Application Process
Interested applicants please send detailed resume stating expected base salary and available
starting date by clinking "Apply Now" below. The company will contact the right candidate(s) for face-to-face and/or phone interviews.

Candidates not notified within eight weeks should consider their application unsuccessful. Personal data collected will be solely for recruitment purposes and treated in strict confidence. Personal data of unsuccessful applicants will be destroyed after 3 months



Additional Information
Career Level
Years of Experience
5 years
Employment Type
Full Time, Permanent
Dental insurance, Five-day work week, Medical insurance, Performance bonus
Company Website
Company details

PR Newswire (, a Cision company, is the premier global provider of media monitoring platforms and news distribution services that marketers, corporate communicators and investor relations professionals leverage to engage key audiences. Having pioneered the commercial news distribution industry since 1954, PR Newswire today provides end-to-end solutions to produce, distribute, target and measure text and multimedia content across traditional, digital, mobile and social channels. Combining the world's largest multi-channel content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.