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Head of Customer & Product Marketing [70K-90K attractive bonus Bank]Conners Consulting Limited
Head of Customer & Product Marketing [70K-90K attractive bonus Bank]Conners Consulting Limited
Job Highlights
  • at least 12 years of marketing experience in bank
  • Upto 90K
  • Head Role
Job Description

Our client, a well-known bank in Hong Kong, is looking for a high caliber to join the group.


  • Drive a team of business and marketing professionals to formulate and implement of the Bank’s segment, marketing and communications strategy covering full spectrum of the Bank’s products – banking/segment and credit card across multi-channels, achieve business objectives in customer acquisition & retention, cross-sales/ up-sale, growth of customer value/ revenue as well as uplift of customer relationship, engagement and customer experience across business units.
  • Develop credit card marketing strategies, formulate and implement marketing plans in collaboration with product owner to increase the profitability of credit card portfolio.
  • Drive all digital marketing and engagement initiatives - direct and lead the planning and implementation of the data-driven digital and content marketing strategy for different products and services over direct media, online advertising network, search engines and social media, etc., leveraging on the integration of internal and external data where applicable; also be responsible for the design & production of promotional contents for the Bank’s online/ mobile banking.
  • Drive business initiatives to upkeep competitive positioning with prestigious features to attract, nurture and retain the Bank’s core revenue contributors of both personal and corporate customers.
  • With strong market sense. Devise deep customer insights and ideation to foster a growth oriented business strategy and act as the lead to orchestrate business transformational marketing, as well as digital and customer experience related innovation projects in driving business outcomes.
  • Manage marketing budget, synergize processes with centralized marketing management framework and supports to deliver marketing KPIs and deploy a customer-oriented marketing culture to maximize the business impact of marketing activities building on the overall marketing strategy.
  • Manage and motivate teams with ownership to deliver business results with excellent campaign management


  • University degree, preferably in marketing or equivalent
  • At least 12 years with proven track record in leading business/ marketing position with capacity in budget and line management responsibility for banking or wealth management products
  • Strong strategical,  analytical and implementation excellence with experience in leading a strong team delivering effective business transformational marketing, segment management and segment-based marketing, as well as digital and customer experience related innovation to drive business outcomes
  • Good knowledge of business practices, compliance requirements and regulations across general banking, investment & insurance and consumer assets products both locally and regionally
  • Strong project management skills, attentive to details in efficient manner and proven competencies to think creatively and strategically, multi-tasked and to establish and drive high priority initiatives
  • Strong communicator with sound interpersonal and presentation skills to senior executives
  • Language proficiency; fluent in Putonghua, Cantonese and English


Interested parties please direct contact Ms Eppie Lee at 3997 3928 or contact eppie[at]connersconsulting[dot]com

Only shortlisted candidates will be notified. 
Applicants who are not contacted within two weeks may consider their applications unsuccessful.
All data collected will be used for recruitment purpose only & will be used strictly confidential.

Conners Consulting Limited

2005 Kai Tak Commercial Building 317 Des Voeux Road Central Hong Kong
Tel: (852) 3996 8090 


Additional Information
Career Level
Years of Experience
12 years
Employment Type
Full Time, Permanent
Five-day work week, Life insurance, Medical insurance, Performance bonus
Company details


Conners is a specialist recruitment firm to search professional talent for Banking & Finance and Insurance clients. Established in 2010, we are operating by team of sector experts to providing client with high quality professional recruitment services.  We sources and select the best talent for our client, build trust and match most suitable job for candidate, creating long term relationship for both client and candidate.

We operate on a pan Asian basis, our search assignment are from executive level to management in Banking & Finance and Insurance sectors.

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