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Head of MarketingBC Technology (Hong Kong) Limited
Head of MarketingBC Technology (Hong Kong) Limited

Job Highlights

  • Fin-Tech | Digital Asset
  • Startup Environment
  • Head of Marketing

Job Description

The Role

Lead and drive BC Group’s overall marketing efforts. The Head of Marketing will
work closely with the Executive Team, as well as the Sales and Trading Teams. You
will craft the Group and business unit market positioning and initiate campaigns to
meet sales goals.

  • Develop the overall strategy and manage omni-channel marketing activities including digital, communications, PR, and creative
  • Lead the Marketing Team to plan and execute quarterly and annual marketing plans in line with company and business strategies
  • Engage and participate in the Group’s representation at key industry events and exhibitions
  • Work cross-functionally with the Sales and Development team to ensure 360 degree execution of a commercialization plan.
  • Develop and distribute commercialization content to help place and drive products to institutional clients
  • Establish a connection and proactively communicate with other senior leaders in the organization, including Sales, Trading, Engineering, Onboarding, and Support team
  • Work closely with Trading and Engineering teams on new products and develop the marketing story and communication for all product lines
  • Oversee the development of marketing collateral for marketing events
  • Maintain market intelligence on marketing propositions of competitors and trends and ensure sharing with Sales & Trading teams
  • Ensure compliance with corporate governance policies and procedures in the execution of marketing activities
  • Analyze sales and business development data from all Marketing channels on a monthly basis to ensure the most efficient and highest ROI of Marketing spend and translate them into actionable insights for Sales & Trading teams
  • Build the team to ensure high employee engagement and ongoing career development


  • 10+ years of relevant marketing experience in branding, communications and digital marketing
  • Passion to learn about Digital Assets and possessing a strong entrepreneurial mindset to drive results
  • Strong interpersonal and communication skills in English. (Mandarin is a big plus)
  • Proven track record in coaching, mentoring and developing teams
  • Experience in Financial/Fintech industry is a big plus

Additional Information

Years of Experience
Not Specified
Employment Type
Full Time, Permanent
Dental insurance, Five-day work week, Performance bonus

Company Overview

Founded in 2003, BC Group is listed on the Hong Kong Stock Exchange since 2012 (HKSE Stock Code: 0863).

BC Group is a conglomerate with a diversified portfolio of businesses in marketing communications and technology solutions, where blockchain is incorporated into next-generation technology platforms. Portfolio of businesses under BC Group include OSL, ANXONE, Liquidstone and Katalis.