Our client is a well-known Luxury Fashion Retailer with a growing business in APAC. They are looking for an experienced Business Analyst to work on the cross-regional CRM project. Since 2020, the company has put its business focus on developing e-Commerce channels to diversify its revenue stream. With the increasing importance of utilizing customer data for business decisions, they will be implementing a new CRM system across APAC countries. Ultimately, they aim to use the new CRM system to maximize the business potential during and after the global pandemic.