Merec Consulting

Regional Marketing Director

Merec Consulting
Posted on 12-Apr-21

Regional Marketing Director

Merec Consulting

Job Highlights

  • Regional marketing position
  • Team leading position
  • Young, dynamic work environment

Job Description

A Hong Kong headquartered leading logistics technology delivery platform supporting over 10,000 businesses, with offices in Singapore, Malaysia, and Taiwan, is currently hiring a Regional Marketing Director to lead the marketing function and growth efforts in Asia. This role requires a holistic approach incorporating creative, strategy, research & analytics, and various marketing channels and is essential to driving the business in various cities / regions forward.

Responsibilities:

  • Partner with key internal teams (e.g., Operations, Business Development, Products) to identify the most high-impact opportunities in each city.
  • Craft and execute a strategic roadmap of marketing initiatives that address relevant business opportunities.
  • Manage and guide a team of highly effective local marketers to build strong and lasting relationships with our customers (individual consumers, merchants, corporates and delivery agents).
  • Performance marketing with a focus on improving city level performance display and retargeting, while exploring new creative digital channels.
  • Develop and execute campaigns from start to finish (tasks include creation of marketing brief, creative concepting, marketing analytics, KPI setting and budget management).
  • Establish KPIs for key customer segments and related campaigns.
  • Drive digital acquisition efforts through prospecting and retargeting campaigns across all funnels in the channels.
  • Custom audience segments, messaging, ad formats, and new solutions etc.
  • Implement best practices, tools and processes that will enable best in class performance and work streams.

Requirements:

  • Bachelor degree;
  • 8-10 years experience in building marketing, brand and growth strategies with deep expertise in marketing planning, media/channel strategies, research/insights, implementation, and analytics;
  • Worked in a regional capacity and proven understanding of different cultures;
  • Strong cross-functional stakeholder manager with a track record of partnering well with non-marketing teams to deliver on shared goals;
  • Ability to leverage data to think critically about decisions with capabilities of balancing the subjective and analytical nature of marketing;
  • Experience with performance channels such as paid search, mobile app marketing etc.;
  • Data guru: Intermediate / expert level with Excel and Google Sheets and experience with analytics tools;
  • Understanding of the digital marketing ecosystem, conversion and online customer acquisition;
  • Good command in both Chinese (Cantonese and Mandarin) and English

For Interested parties, you may submit your application by clicking the apply button. Alternatively, please contact Raymond Chan at +852 2159 4158 for a confidential discussion. Only shortlisted candidate will be contacted.

Additional Information

Career Level
Senior
Qualification
Degree
Years of Experience
10 years
Job Type
Full Time

Company Overview

Merec Consulting Asia Limited is a Specialist Recruitment firm founded in Hong Kong with the best practice recruitment capabilities to recruit high caliber candidates for Permanent, Temporary and Contract appointments. Merec aims to provide the highest level of professional service to meet your recruitment needs and to achieve your business goal in the ever-changing business environment.

Merec Consultants have extensive local/regional recruitment experience with specialized skills in identifying and assessing mid to senior level candidates for our renowned clients.

Our recruitment services cover a wide range of functions including Accounting & Finance, Sales & Marketing and Human Resources across the Asia Pacific region. To know more, please visit us on www.merecgp.com

Additional Company Information

Industry
Human Resources Management/Consultancy
Benefits & Others
Medical insurance, Performance bonus, Five-day work week