Birdland (Hong Kong) Limited

Senior Marketing Officer

Birdland (Hong Kong) Limited
Posted on 15-Apr-21

Senior Marketing Officer

Birdland (Hong Kong) Limited

Job Highlights

  • Lead and execute marketing plans
  • Support Joint Promotion activities
  • Support Delivery business food aggregator platform

Job Description


  • Support marketing plan development to achieve annual sales and profitability target
  • Lead cross-functional team on execution of approved plans, including new product launches and sales promotions
  • Lead and execute marketing plans to support Delivery business including own channel and food aggregator platforms
  • Support Joint Promotion activities
  • Manage external service providers e.g. production house, creative and social media agencies, ensuring all projects are delivered on brief, on time and within budget, with focus on Digital, ATL and BTL
  • Support Marketing ROI documents/proposals and complete post-campaign analysis and reporting 
  • Support timely and relevant information sharing with key stakeholders, importantly operation and product development teams, including promotional and campaign details, key events and NPD launch plans 
  • Assist in other ad hoc projects and tasks as required    


  • Degree holder in Marketing, Business Administration or related discipline
  • 3 years of relevant experience with proven successful track record, experience in F&B/ Retailing/ FMCG background is highly preferred
  • Self-motivated with excellent communication skills
  • Creative and willing to drive change, good business and marketing sense
  • Well-organized with strong project and budget management skills
  • Knowledge and experience of ATL and BTL activities
  • Knowledge of QSR market
  • Excellent command in both written and spoken English and Cantonese

Additional Information

Career Level
Years of Experience
3 years
Job Type
Full Time, Permanent

Company Overview

BIRDLAND (HONG KONG) LIMITED is an energetic and dynamic company that operates the KFC franchise in Hong Kong and Macau.  We are one of the best-known fast food service restaurant chains worldwide and with around 92 restaurants and more than 4,800 employees in Hong Kong and Macau. To support our rapid expansion, we invite high-calibre and enthusiastic professional with strong sense of commitment to join our team. 
BIRDLAND (HONG KONG) LIMITED is a member of Jardine Restaurant Group Hong Kong, which operates the Pizza Hut, PHD and KFC franchise in Hong Kong and Macau with combined store footprint of over 220 stores and more than 9,000 employees. 
肯德基是香港怡和飲食集團成員之一,集團旗下擁有Pizza HutPHDKFC於香港及澳門之特許經營權並有超過220間分店及9,000名員工。

Additional Company Information

Food and Beverage
Benefits & Others
Medical insurance, Performance bonus, Five-day work week