Chandler Macleod

Regional PR manager, APAC (Luxury Fashion)

Chandler Macleod
Posted on 16-Apr-21

Regional PR manager, APAC (Luxury Fashion)

Chandler Macleod

Job Highlights

  • Excellent salary with competitive bonus
  • Genuine development opportunity
  • Muti national culture

Job Description

  • Excellent salary with competitive bonus
  • Genuine development opportunity
  • Muti national culture
  • Act as key point person and brand ambassador to support PR initatives globally & on APAC level, build brand awareness with a focus on luxury positioning
  • Oversee PR initatives to ensure smooth execution and alignment with the global brand strategic direction
  • Prepare PR plans for PR projects and events
  • Establish and maximize relations with press, key celebrities, bloggers, business partners to communicate precise & updated brand image to target audiences and to public
  • Craft new initiatives of press releases relating to the brand
  • Write briefs and partners with internal departments to develop PR materials to be used for publications & brand communications
  • Manage PR budgets for effective usage of resources to support brand exposures
  • Partner with the merchandising and retail teams to understand the buy of the market and to develop the positioning and communication strategies
  • Analyze of PR performance and provide constructive approaches to enhance it
  • Plan and identify key celebrities / KOL seeding projects to support global and local commercial and brand building objectives
  • Prepare press lists & invitations for seasonal fashion shows & events
  • Prepare monthly PR & advertising updates to APAC and management reviews
  • Organize & plan for all aspects of PR activities such as press presentation, fashion shows and exhibitions for APAC
  • Monitor & work closely with the PR agency during an event from pre-event planning, event execution and post-event pitching
  • Prepare evaluation and key-learnings post-events for feedback to local management, global team


  • Degree or above in Marketing & Communications or equivalent
  • Minimum 7 - 8 years' relevant experience in Marketing or PR related position in luxury retail
  • Experience in managing sizable portfolio of retail chain stores
  • Have experience and success in managing marketing budget; aligning and developing digital marketing.
  • Travel to other companies, customers, and suppliers are required both domestically and internationally
  • Proficiency in spoken & written English, Mandarin & Cantonese
  • Ability to lead effectively in a demanding, fast paced, team environment
  • Excellent organizational, customer services and time management skills

Interested parties please click "Apply Now" or contact Adel Leung on +852 2833 4108 for more information.

Additional Information

Career Level
Years of Experience
Job Type
Full Time, Permanent

Company Overview

With over 1,000 internal employees and 13,000 employees out working on client sites, the Chandler Macleod Group is one of the region's largest employers and provider of human resources solutions - so we know what it takes to recruit, select and retain the best people. In fact, everything we do relates to unleashing potential in people and companies; from providing today's career opportunities to planning, measuring and managing the workforces of tomorrow.

Additional Company Information

Human Resources Management/Consultancy