Project Orbis Int'l Inc

Senior Digital Specialist (Ref.: HKSDS-ID-J0221)

Project Orbis Int'l Inc
Kwun Tong
Posted on 18-May-21

Senior Digital Specialist (Ref.: HKSDS-ID-J0221)

Project Orbis Int'l Inc

Job Highlights

  • Digital fundraising / promotion activities
  • Good working culture and friendly team
  • Attractive Benefits

Job Description

JOB SUMMARY:

The main job duty is to support Orbis Hong Kong in the execution of digital fundraising / promotion activities to target existing supporters and the general public. Other duties include performance analysis of digital campaigns and support for strategy formulation so as to explore fundraising opportunities and sustain online revenue growth.

JOB RESPONSIBILITIES:

  1. Develop and execute fundraising campaigns via online / mobile channels.  Coordinate with marketing partners, mobile payment channels and service providers on technical support for digital campaigns.
  2. Work on online advertising projects with Google Ad Manager and Facebook Ads Manager.  Source and coordinate with vendors in promotions for fundraising campaigns via social media channelsEvaluate performance, provide analytical insights on improvement in project effectiveness, segment targeting, conversion and optimization in ROI.
  3. Conduct digital analytics using tools such as Google Analytics, Tag Manager, etc.  Track existing and potential supporters’ journey and behavior on various platforms, share actionable insights to drive better performance. 
  4. Research on market / social media trends, search engine marketing tactics and best practices, etc.  Share information to the team and appropriately apply the knowledge to suitable campaigns.
  5. Support other fundraising offices and activities as requested.

 QUALIFICATIONS & EXPERIENCE:

  • University graduate with at least 3-4 years’ solid work experience in digital performance marketing / e-commerce
  • Experience of executing digital marketing campaigns and advertising on digital / social media channels using Google Ad Manager, Facebook Ads Manager, SEM, GDN, etc.
  • Experience of performance tracking in Facebook and digital analytics using Google Analytics

 KNOWLEDGE & SKILLS:

  • Technical knowledge in managing online advertising, digital analytics and email marketing tools
  • Solid knowledge of digital advertising tools with strong marketing sense and able to drive results in a fast-paced environment. Understand current online / social media marketing concepts, and sensitive to user experience
  • Strong statistical and analytical skills.  Able to consolidate findings and give implications / insights on making improvements
  • Good writing and communications skills
  • Knowledge in image editing/graphic design tool such as Photoshop is a plus
  • Knowledge in computer program language such as HTML and video production/editing tool is a plus
  • With can-do attitude. Capable to manage multiple tasks efficiently and meet deadlines
  • Able to work independently but also a good team player
  • Passionate in working for NGO
Candidate with less experience will be considered as Digital Specialist


APPLLICATION METHOD:

If you are interested in applying for this position and joining the Orbis family, please click HERE

All data collected will be kept confidential and used for recruitment purpose only.

Additional Information

Career Level
Middle
Qualification
Degree
Years of Experience
3 years
Job Type
Full Time, Permanent

Company Overview

Orbis is an international non-profit organization that transforms lives through the prevention and treatment of blindness. With our network of partners, we mentor, train and inspire local teams so they can save sight in their communities. We have more than 300 employees from over 25 countries. They work in program, fundraising, communications, and operations functions, including aircraft operations, finance, HR and logistics. All over the world, we find highly skilled, adventurous professionals who live Orbis’s values of Trust, Caring, Commitment, Accountability, and Excellence to join our team and help us explore new ways to fight blindness around the world.

For more information about Orbis and our mission, please visit our website: www.orbis.org.

Additional Company Information

Industry
Charity/Social Services/Non-Profit Organisation
Benefits & Others
Dental insurance, Education allowance, Life insurance, Medical insurance, Five-day work week, Flexible working hours