ConnectedGroup Ltd

KOL Connector, Asia Pacific (Entertainment)

ConnectedGroup Ltd
Salary provided
Posted on 13 Jul 2020

KOL Connector, Asia Pacific (Entertainment)

ConnectedGroup Ltd

Job Highlights

  • artist-specific KOL campaigns
  • identify, contract and negotiate with KOL
  • maintain relationships with influencers

Job Description

Our client is a leading renowned entertainment label and they are now inviting a strong Artist & KOL lead to join the Asia Pacific team. This lead aims to strategize all the artist compaigns across Asia, responsible for identifiying, contracting and negotiating terms with different KOLs & Creative Agencies.

Job Duties:

  • Create & coordinate KOL / promo campaigns that feeds the needs of artists. Able to track and monitor relationships with KOL, ensuring campaigns that hit the company business goal.
  • Review analytics to adjust and adapt KOL campaigns to maximise ROI
  • Explore, build and maintain relationships with KOL, creative agencies, management companies at scale across the region
  • Identify and reach out to new potential KOLs
  • Develop, lauch and analyse influencer campaigns, from inception through post launch
  • Ensure that campaigns are on-brand and in synch with digital, content and wider marketing campaigns.

  • Develop goals and performance metrics for influencer campaigns, partnering with analytics teams to derive insights about our artists and implement best practices

  • Spearhead influencer programs that identify, recruit, and foster strong relationships with a wide network of influencers, talent, community leaders, and content creators

Requirement:

  • 5+ years professional experience in KOL /digital marketing, preferably with a creative agency, influencer agency, or entertainment company
  • Solid experience working across social media channels
  • In-depth knowledge of social media platforms, pop culture trends, and creator communities
  • Degree holder with a strong command of spoken English & Chinese

Additional Information

Career Level
Middle
Qualification
Degree
Years of Experience
5 years
Job Type
Full Time, Permanent

Company Overview

ConnectedGroup is an executive search and recruitment firm with offices in Hong Kong and China. We work across a number of industry sectors providing cross-functional recruitment. Our specialisms are Financial Services, Legal, Manufacturing, Supply Chain/Sourcing, Industrial, Technology, Strategy & Transformation, Life Sciences, Consumer and Retail/Luxury Goods, Hospitality, Sales, Marketing & Communications, Corporate Functions/Administration (Human Resources & Talent Acquisition/Finance/Accounting/Professional Support), Property & Real Estate.

All information is used for recruitment purposes only. Although we endeavour to respond to every applicant this may not always be possible so if you receive no response within 60 days, please consider your application for this specific vacancy to be unsuccessful. We will contact you with the next vacancy that matches your profile.

http://www.connectedgroup.com/privacy-policy

Additional Company Information