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Manager, Advanced AnalyticsRobert Walters Hong Kong
  • Not Specified
  • Salary provided
  • Posted on 11 Nov 2019
Manager, Advanced AnalyticsRobert Walters Hong Kong

Job Highlights

  • Global Insurance Company
  • Interesting Projects
  • Great Benefits

Job Description

  • Develop market leading analytics capabilities ranging from organization BI to advanced models, deploy leading edge analytics techniques/tools to improve ongoing insight generation process.
  • Collaborate with CRM, Digital/Customer Marketing team to leverage data from multiple sources to generate insights under a customer-centric, need-based context, by developing segmentation/contact strategy / product /channel analytics solutions appropriate for the respective business lines and distribution models.
  • Establish and maintain our internal digital monitoring capabilities for the including implementing analytics tracking, setting KPIs and creating insightful report structures / templates. You will be responsible for monitoring and reporting on complex web, search, social and paid media data analysis that will be used to inform and make strategic decisions for our business

Responsibilities

  • Prepare regular and ad-hoc MIS reports to keep track of business and digital campaigns performance
  • Provide recommendations to the CRM and Marketing team on conducting advanced quantitative analyses facilitating effective targeting, segmentation, and identification of opportunities around cross-sell / up-sell, retention, direct selling and other marketing program optimization
  • Act as strategic partner of Digital Marketing and other stakeholders to generate insights on customer profile, digital campaigns, and website optimization
  • Work with Marketing and CRM to prepare digital analytics tracking requirements and set up campaign tracking
  • Perform UAT to ensure digital marketing solutions are developed as per requirements
  • Partner with IT and external vendors to implement digital analytics solution on website and mobile apps to enable efficient data management and analysis
  • Constantly review the current operational process and take initiative to improve productivity and efficiency


Qualifications

  • University degree with quantitative focus, such as Statistics/Mathematics/OR, Information Systems, Quantitative Analysis for Business, or Economics.
  • 5 years of experience in business analytics and modeling, preferably within the retail financial services industry
  • Able to integrate and analyze data from multiple sources to create actionable insights and to lead analytic projects proactively
  • Define conversion funnels that support a variety of marketing campaigns
  • Hands-on experience in web analytical platform (Google Analytics and/or Adobe Analytics)
  • Good knowledge in website optimization, SEM, programmatic advertising, HTML, Adobe Target, Adobe Dynamic Tag Manager and/or Google Tag Manager
  • Proficient with SAS, QlikView, Power BI an added advantage
  • Language: English, Cantonese
  • Strong numerical and analytical skills
  • Strong communication and presentation skills. Ability to present data reports and analyses in a simple and clear way
  • Strong experience in deploying analytics campaigns including pre-campaign analysis, targeting, test and control development, response tracking and analysis
  • Hands-on experiences in segmentation, predictive modeling, multivariate analysis and customer analytics using statistical techniques
  • Proficient in Python, SAS, SQL, VBA, or other data mining tools; working knowledge in Enterprise Data Lake infrastructure / environment
  • Experience with data visualization using QlikView, Tableau, or other tools
  • Knowledge in digital analytics using Adobe/Google Analytics

Additional Information

Career Level
Senior
Qualification
Degree
Years of Experience
5 years
Employment Type
Full Time, Permanent

Company Overview

Robert Walters is one of the world's leading global specialist recruitment consultancies. The Robert Walters brand stands for innovation, vision and leadership in the global recruitment market.

Robert Walters specialises in permanent and contract recruitment across all industry sectors and all levels of seniority, and count the world's leading investment banks, multinational blue-chip commercial organisations and innovative SMEs as clients. Our international network and global brand presence, along with our unrivalled professionalism and specialist knowledge, ensure that we offer only the highest quality of service to both our clients and candidates.

Established in London in 1985, the Group now operates across 28 countries. Robert Walters' Hong Kong office specialises in accounting & finance, banking & financial services, human resources & business support, information technology, legal & compliance, sales & marketing, as well as supply chain, logistics & procurement.

An award-winning business, Robert Walters has a proven track record of providing high quality recruitment services, and our success is further endorsed by the many awards we have won over the years.

For more information about Robert Walters Hong Kong, please visit www.robertwalters.com.hk.

Additional Company Information

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