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Manager, Digital MarketingCommunity Business Limited
Manager, Digital MarketingCommunity Business Limited
Job Highlights
  • Digital Marketing, data analytics and social media
  • Diversity and Inclusion strategy and programmes
  • Marketing communications and press release
Job Description

 

Community Business is a not-for-profit organisation (Hong Kong Charity Number 91/6560) whose mission is to lead, inspire and support businesses to have a positive impact on people and communities. We are looking for a creative, passionate, energetic, and flexible candidate to strengthen our digital marketing efforts.


Key Responsibilities

This is a full-time role, based in Hong Kong and reporting to Senior Manager, Marketing & Communications. Responsibilities include but will not be limited to:

 Be knowledgeable and champion Community Business’ overall strategy, positioning and offerings

  • Plan, develop and execute all social media campaigns.
  • Manage website content updates ensuring consistent web design and prevent, resolve or escalate any system issues to the developers.
  • Draft eDM communication content and manage editorial calendar.
  • Monitor and track engagement trends, audience growth and subscribers list for all digital marketing channels.
  • Actively manage SEO to increase organisations online visibility via organic channels and effectively utilise Google AdWords for SEM.
  • Monitor and manage web traffic, performance, data and insights via Google Analytics to increase organisations conversions.
  • Increase engagement on multiple social media channels through strategic and enhanced campaigns, and paid advertising.
  • Ensure eDM segmentation is managed and review how best to target audience by actively tracking engagement.
  • Monitor online news coverage across the region and globally that relates to our focus areas to build our profile as a recognised thought leader.
    • Assist with development and implementation of creative marketing and communication strategies, plans and approaches that support our programme of activities including, research, events, programmes and campaigns.
    • Support overall PR & media strategy in line with our business objectives and goals, including print, broadcast and online media.
    • Identify effective marketing channels including partnerships with local NGOs, chambers of commerce, professional associations and media partners.
    • Handle ad-hoc projects as required.

 

Selection Criteria

Candidates should possess the following qualifications and attributes:

  • A keen interest in corporate social responsibility (CSR), diversity and inclusion, and creating a positive impact through working closely with the business sector.
  • Degree holder or equivalent, preferably major in Marketing / Digital Marketing / Media Communication / Public Relations / Journalism.
  • Excellent written and spoken English, professional level Cantonese and Mandarin will be an advantage.
  • Excellent digital analytic reporting skills with proficiency in Google Analytics, Google AdWords, MailChimp and Social metrics.
  • Familiar with online platforms such as Hootsuite and MailChimp, or similar.
  • Strong web management skills.
  • Highly organised with good forward planning, project management and time management skills in order to manage multiple projects and meet deadlines.
  • Highly creative and driven to succeed.
  • Self-motivated, with ability to work independently under time pressure as well as a strong team player.
  • Has a critical mind, thinks creatively and has good problem-solving skills.
  • Resilient, able to adapt to different situations and enjoy working in a dynamic, stimulating and fast-moving environment.
  • A strong attention to details.
  • Proficient in computer skills: Microsoft software and Chinese word processing.

 

Salary

Salary will be commensurate with the relevant experience of the successful candidate. 

 

Dates

Starting date:                   As soon as possible

 

Application Procedures

 Please send your curriculum vitae (resume) together with a cover letter explaining the extent to which you meet the selection criteria. Applications that do not include a relevant cover letter will NOT be considered.  Please also indicate your present and expected salary and date of availability.

 

Please send your application with “Application Manager Digital Marketingon the subject line. Please note that posted letters will NOT be considered.  Due to limited resources, Community Business will only contact short listed candidates.

 

Short listed candidates will be contacted by Community Business for interviews which will be held in Hong Kong.  Personal data collected will be used for recruitment purposes only.

Additional Information
Years of Experience
3 years
Employment Type
Full Time, Permanent
Benefits
Dental insurance, Five-day work week, Flexible working hours, Medical insurance, Performance bonus, Work from home
Company details

Community Business is a not-for-profit organisation (Hong Kong Charity Number 91/6560) whose mission is to lead, inspire and support businesses to have a positive impact on people and communities. A recognised leader in advancing responsible and inclusive business practices in Asia, Community Business facilitates networks, conducts research and events, leads programmes and campaigns and provides training and consulting. Our focus on responsible business is aligned to four mission-led themes: 

         • Building responsible leadership

         • Tackling workplace inequality

         • Ensuring employee wellbeing

         • Promoting social inclusion 

Founded in 2003 and based in Hong Kong with a presence in India and the United Kingdom, Community Business works with companies of all sizes and from diverse industries across Asia, harnessing the power of business to drive social change. For more information, please visit www.communitybusiness.org 

At Community Business we embrace diversity and are an equal opportunity employer.  We provide an open, supportive, and inclusive workplace culture where every employee can be themselves and realise their potential.