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Manager, Marketing (Product Strategy)Hong Kong Disneyland
Manager, Marketing (Product Strategy)Hong Kong Disneyland

Job Highlights

  • Develop multi-year and annual product strategy
  • Support special events and expansion roll out
  • Bachelor’s degree holder, majoring in Marketing

Job Description

Job Summary:

Heading the Product / Event Strategy team, this role is responsible for defining the annual product and special event strategy with consideration to Attraction and Entertainment content with strong understanding of market landscape and guest needs. He / she needs to determine a clear vision and develop the strategy for the creation, development and execution of special events to drive Hong Kong Disneyland (HKDL) attendance. He/ she needs to integrate the complete resort offerings to drive hotel occupancy. He / She needs to contribute to the development of FYP product strategy to help shape the product content and financial deliverables for HKDL long term. This team also provides key events support (both in-park and in-market) to other marketing and communication teams to ensure the highest standards of Disney creativity and quality is delivered.

Responsibilities:

  • Develop multi-year and annual product strategy (and offerings) to fit in company’s business strategy and growth drivers. Work effectively cross all Market teams and Consumer Insight teams to leverage consumer insights to steer creative thinking for the development of product new news and innovative programs for HKDL to ensure ideas are developed & communicated with consumers at heart to deliver superior consumer experiences
  • Lead the Special Event Development process for HKDL; partner with entertainment, Walt Disney Imagineering, consumer insights, park operations, F&B, merchandises, hotel operations, finance from AAR (After Action Review) to Business case which incorporate consumer insights into product brief to deliver financial results; creative content development and execution to integration of marketing creative development as to ensure robust marketable content. Facilitate integrated roll-out plan development cross Line of Business (LOB) partners, share learning to Global Segment partners, steering committee, and the rest of organization
  • Lead a team of 2 to ensure integration of over 10 LOBs and 30 business sub-teams for the effective development and delivery of key marketing and promotion programs. Plan work assignments and critical paths among team members to ensure flawless delivery of key events including in-park event (e g. Media open day, Magic Access exclusive event) and in-market activations (e.g. mall activation)
  • Support special events and expansion roll out with solid business strategy and insights for alignment of both internal management (HKDL Steering Committee & US segment leaders) as well as external stakeholders (industry players, HKTB and Government partners)
  • Invest in building internal partners’ relationships, promoting teamwork and influences others. Build internal and external rapport to drive product timelines and deliverables. Be the role model to develop the right talents

Basic Qualifications:

  • Bachelor’s degree holder, majoring in Marketing or Business
  • Minimum 8 years’ experience, candidates with communication or creative experience, planning is preferred. Agency experience is a bonus
  • Seasoned experience in entertainment field across multiple markets. Seasoned exposure with Disney Franchises
  • Solid strategic thinking, interpersonal, project management and leadership skills, able to make decision Independently
  • Fluent in English and Chinese

About Hong Kong Disneyland Resort:

Since Hong Kong Disneyland Resort opened in 2005, it has entertained millions of guests from Hong Kong, mainland China, Southeast Asia and farther abroad. As the first Disney resort in China, it features award-winning, first-of-its-kind entertainment offerings and guest services specially-designed for an international guest base, all brought to life by the resort’s multilingual cast members.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Hongkong International Theme Parks Ltd., which is part of a business segment we call Hong Kong Disneyland Resort.

We offer an exceptional benefits package and the opportunity to work in a challenging and stimulating environment. Please submit resume to us by clicking the  APPLY NOW  button and filling the on-line application form.

Additional Information

Career Level
Senior
Qualification
Degree
Years of Experience
8 years
Employment Type
Full Time, Permanent

Company Overview

Hong Kong Disneyland delivers world-class service and lifetime memories for our Guests. As a Cast Member, you will be an important part of the Disney Show. Working at Hong Kong Disneyland offers you the opportunity to participate in comprehensive training and experience excellent career development opportunities.

Interested in a career with a difference? Join us now!

Hong Kong Disneyland is an Equal Opportunity Employer. All applications received will be treated in strict confidential and be used exclusively for employment purpose only. If you are not contacted within four weeks of submitting your resume, your application will be retained up to 2 years and be considered for other appropriate positions within this period. We will of course treat as confidential all personal data which we obtain from you. Such personal data will be used for all purposes relating to your application for employment with us. It may be necessary from time to time for certain information about you to be disclosed to our other offices, or to agents or third parties, for purposes relating directly or indirectly to your application for employment with us. Such data may, if required, be sent to parties outside Hong Kong.

Under the Personal Data (Privacy) Ordinance, you have the right to ascertain whether we hold your personal data and, if we do, to obtain a copy of the data and to correct any of the data that is inaccurate. Requests for access to and correction of your personal data should be addressed in sending email to [email protected]

Additional Company Information

Industry
Benefits & Others
Dental insurance, Education allowance, Five-day work week, Life insurance, Medical insurance, Performance bonus

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