Hong Kong Trade Development Council
The Hong Kong Trade Development Council (HKTDC), the statutory organisation promoting Hong Kong's external trade, seeks high calibre candidates to join our Publications & E-Commerce Department. The department is responsible for publishing product magazines and the development, operation and promotion of HKTDC's online marketplace hktdc.com.
Marketing Executive (Online Marketplace)
jobsDB Ref. JHK100003006067459
Employer Ref. 318/ME/PEC/HKTDC
[Ref. No.: 318/ME/PEC/HKTDC]
The appointee will support the Business Manager, Marketing to promote HKTDC services and to generate sales leads.
Major responsibilities:
-Implement advertiser recruitment campaigns for promoting HKTDC’s integrated marketing solution including HKTDC’s online marketplace (www.hktdc.com), specialised multimedia magazines, onsite advertising items at local trade fairs, and mobile applications
-Liaise with business partners, multipliers and internal departments to execute marketing campaigns and activities to build the critical mass of suppliers for the online platform
-Assist in managing social media accounts, content and campaign development, and handling customer enquiries
-Manage the operation of various product showcase zones and promotion activities at local trade fairs
-Develop print and digital marketing materials to promote the HKTDC services to potential advertisers
Requirements:
-University graduate with a minimum of 4 years’ solid working experience preferably with sizable organizations, in project management, events organisation, and online marketing operations
-Hands-on experience in social media and digital marketing
-Strong attention to details with business sense, analytical mind in understanding project requirements
-Excellent command in written and verbal Chinese and English, preferably fluent in Putonghua
-Proactive, well-organised and meticulous with the ability of multi-tasking and to work under pressure and tight project timeline
-A good team player with excellent interpersonal and communication skills
-Willing to work overtime, occasionally on holidays and weekends as required