Marketing Executive (Online Marketplace)

Major responsibilities:

-Implement advertiser recruitment campaigns for promoting HKTDC’s integrated marketing solution including HKTDC’s online marketplace (www.hktdc.com), specialised multimedia magazines, onsite advertising items at local trade fairs, and mobile applications  

-Liaise with business partners, multipliers and internal departments to execute marketing campaigns and activities to build the critical mass of suppliers for the online platform

-Assist in managing social media accounts, content and campaign development, and handling customer enquiries

-Manage the operation of various product showcase zones and promotion activities at local trade fairs

-Develop print and digital marketing materials to promote the HKTDC services to potential advertisers  

 Requirements:

-University graduate with a minimum of 4 years’ solid working experience preferably with sizable organizations, in project management, events organisation, and online marketing operations

-Hands-on experience in social media and digital marketing

-Strong attention to details with business sense, analytical mind in understanding project requirements

-Excellent command in written and verbal Chinese and English, preferably fluent in Putonghua

-Proactive, well-organised and meticulous with the ability of multi-tasking and to work under pressure and tight project timeline

-A good team player with excellent interpersonal and communication skills

-Willing to work overtime, occasionally on holidays and weekends as required