SEEK Asia Style Guide

Marketing Manager Company Confidential
  • Kwai Fong
  • Salary provided
  • Posted on 25 Mar 2019
Marketing Manager Company Confidential
Job Highlights
  • Formulating and executing marketing/brand
  • Develop and manage a digital strategy
  • Degree holder of marketing & communication
Job Description

Responsibilities:
Offline Marketing:

  • Formulating and executing marketing/brand building strategies, plans and programs to promote the brand awareness.
  • Work closely with advertising agencies, PR agencies, design/production houses, premium companies, suppliers and internal departments etc. to ensure smooth implementation of all marketing programs and activities, evaluate the effectiveness of different marketing programs & platforms.
  • Conduct market research and surveys, master marketing database development and management.
  • Analyze & evaluate market trends, consumer behavior, competitors’ activities for marketing, long and short term plans.
  • Prepare and manage A&P budgets.


Digital Marketing:

  • Develop and manage a digital strategy for the digital communication plans to support the marketing and retail strategies in Greater China, bring new ideas, values and insights to the brand through continuous improvement initiatives.
  • Plan and execute digital marketing activities for customers, including O2O, CRM, SEO, SEM, Paid Media, Social Media Management, Content Marketing and Email Marketing activities.
  • Through coordination with internal departments and different vendors, develop a strong digital platform in technology, media, tools, trends and adoption rates;
  • Create customer value to generate customer loyalty to the Brands


Requirements:

  • Degree holder of marketing & communication, or related disciplines. Minimum 5 years solid marketing / digital marketing / brand building experience for luxury products / brands, experience in watch industry is an advantage
  • China experience is a must
  • Strong knowledge of workflow in advertising media and PR activities
  • Relationship with vendor and social platforms such as WeChat, Weibo, and others
  • Presentable, with good interpersonal and communication skills
  • Mature, good team player, result-oriented, proactive, analytical and creative thinking
  • Attention to trends and lifestyle
  • Independent, self-motivated and able to work under pressure.
  • Proficiency in both written and spoken English & Chinese, fluent Mandarin
  • Occasional travel within Greater China Region


Candidates with less experience will be considered as Assistant Marketing Manager

 
Interested candidates, please contact at 5531 2467 for further information.

 

Additional Information
Years of Experience
5 years
Employment Type
Full Time, Permanent
Benefits
Five-day work week
Company details

A well-established & energetic watch trading company engaging in marketing and distribution of brand watches to wholesalers/retailers, is looking for a high caliber candidate to cope with its continuous growth.