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Marketing ManagerBayard Presse Asia-Le Grain De Seneve Publishing Company Ltd
Marketing ManagerBayard Presse Asia-Le Grain De Seneve Publishing Company Ltd
Job Highlights
  • Strong strategic marketing skills
  • Hands-on experience with ROI
  • Experience with creating content and marketing
Job Description

Job Scope:

We have an exciting vacancy in our Marketing Division for a Marketing Manager to join our creative and dynamic team. Reporting directly to the Deputy General Manager, this role is responsible for creating, developing and implementing marketing plans. Management of marketing budgets and the evaluation on resulting financial returns are an essential component of this role. The marketing manager also works closely with the editorial teams to ensure promotion of magazines is fully utilized and communicated. 

Requirements:

  • Love children and have the urge to deliver great children reading materials into the hands of young readers and their parents
  • Strong strategic marketing skills with a good understand of the children education or publishing industry
  • Hands-on experience with ROI and an accurate vision of sales figures
  • Ability to write great marketing copy and a keen eye for design which leads to impactful and incentive campaigns
  • Experience with creating and executive digital campaigns including Facebook and google advertising
  • Experience with creating content and marketing angles for newsletters
  • Experience with Book Fair will be an advantage
  • Ability to build up strong working relationships with partners and advertisers
  • Candidates with less experience will be considered a senior executive position


We are a family-friendly company and are happy to offer flexibility working hours. If you find yourself a good fit for the role and is interested in applying, please email by clicking "Apply Now" attaching your CV and covering letter with details of your current salary and expectations.

Additional Information
Career Level
Middle
Qualification
Not Specified
Years of Experience
Not Specified
Employment Type
Full Time, Permanent
Company details

Bayard Presse Asia is the main Asia hub for Bayard Press in France for over 30 years. Our first publication, Little Red Apple (小小紅蘋果), was inspired by the French magazine Pomme d'Api. Starting from 1996 we also started publishing StoryBox, DiscoveryBox and AdventureBox which have been well received by parents and children within the region. So far Bayard is offering more than 10 magazines titles in both English and Chinese to different age groups of children in Hong Kong. Through each one of our publications and productions, we seek to uphold a single mission: to help young people to grow up understanding the fascinating world they live in, and encourage them to face the challenges of the future with a sense of wonder and curiosity.