HKT Service Limited

Marketing Manager, csl. Marketing (C33C/202104/MM/AC)

HKT Service Limited
Posted on 9-Apr-21

Marketing Manager, csl. Marketing (C33C/202104/MM/AC)

HKT Service Limited

Job Highlights

  • Initiate, plan and implement marketing campaigns
  • Supervise a small team in digital channel strategy
  • Track and measure campaign success

Job Description

Your role

  • Formulate and execute marketing programs for driving new business across channels
  • Initiate, plan and implement marketing campaigns for acquisition, retention and to grow in-base revenue in order to achieve business target
  • Work closely and diligently with internal parties and external business partners to strengthen market segmentation and brand differentiation
  • Ensure effective and efficient communications for introducing new services or products launch
  • Track and measure campaign success to drive future strategy
  • Supervise a small team in developing effective digital channel strategy and driving performance-based O2O campaigns to meet business targets and acquire customers
  • Manage, monitor and evaluate the performance of the digital sales platforms
  • Provide insightful reports on campaign performance, programme effectiveness and market intelligence to optimize campaign results 

To succeed in this role

  • University graduate in Marketing, Business Administration or related discipline
  • 8 years working experience in marketing of telecommunications / banking / IT&T industries / consumer goods or services
  • Strong understanding of social media, digital advertising, UX/UI design, O2O integration and market best practice
  • Proven track record in digital marketing campaign management including digital optimization, social media, SEO, SEM, etc.
  • Preferably with marketing experience in e-Commerce
  • Possess strong ownership, creativity and logical thinking
  • Excellent command of written and spoken English and Cantonese

We offer the benefits of working with highly experienced professionals in an energetic and high-growth environment, competitive remuneration package plus satisfactory fringe benefits. If you wish to have an exciting and rewarding career, please send us your resume, quoting the reference number, your present and expected salary.

For more information on other job opportunities of PCCW, please visit our website.

HKT is an equal opportunity employer and welcomes applications from all qualified candidates. Information provided will be treated in strict confidence and will only be used for recruitment-related purposes. Personal data provided by job applicants will be used strictly in accordance with the employer's personal data policies, a copy of which will be provided immediately upon request.

Privacy Policy Statement

Additional Information

Career Level
Years of Experience
8 years
Job Type
Full Time, Permanent

Company Overview

About HKT 

HKT (SEHK: 6823) is Hong Kong’s premier telecommunications service provider. It meets the needs of the Hong Kong public and local and international businesses with a wide range of services including local telephony, local data and broadband, international telecommunications, mobile, and other telecommunications businesses such as customer premises equipment sale, outsourcing, consulting, and contact centers. 

Together with the highly successful media business of its parent company, PCCW Limited, HKT offers innovative media content and services across the PCCW Group’s unique quadruple-play platforms – fixed-line, broadband Internet access, TV and mobile.

Additional Company Information

Benefits & Others
Medical insurance, Performance bonus, Five-day work week