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Marketing Manager - DigitalChina Tonghai International Financial Limited
  • Central
  • Salary provided
  • Posted on 15 Aug 2019
Marketing Manager - DigitalChina Tonghai International Financial Limited

Job Highlights

  • 5 days work at Central
  • Education Allowance, Medical and Insurance
  • Solid experience in digital marketing

Job Description

Job Responsibilities: 

  • Work closely with sales/operation team & vendors to develop expansion and growth strategies for key marketing channels including organic search, paid search, affiliates, online and social media
  • Keep track on data and carry out day-to-day analysis in order to provide actionable insights and recommendations to the group for digital campaign improvement
  • Lead, develop and execute content and technical SEO strategies
  • Ongoing keyword research including discovery and expansion, prioritization and optimization
  • Monitor and improve organic search performance, drive organic traffic, sales, conversion and engagement
  • Owning and maintaining site analytics, metrics and campaign reporting to manage and track campaign performance/sped to drive positive ROI
  • Plan and allocate budget on social media advertising and digital marketing activities, connect and establish network with media, influencers & KOLs
  • Handle social media marketing activities, generate online content and visual ideas, to get more awareness and engagement (Facebook, IG, Youtube, Weibo, Website & etc.) 

Job Requirements: 

  • Matriculated or above; Candidates with Financial related discipline will be a plus
  • 5-8 years of marketing experience, with solid experience in digital marketing with proven record in lead generation, search engine optimization (SEO), search engine marketing (SEM) and content marketing
  • Extensive experience with building and delivering a modern digital execution capability with tangible outcomes
  • Strong knowledge in SEO tools, including Google Search Console, Google Analytics , Google Adwords & Baidu SEO/SEM 
  • Understanding the best practices of SEO and front-end coding techniques for SEO implementation
  • Self-motivated, result-driven with excellent attention to detail
  • Good spoken and written in English & Chinese (Fluent Mandarin is a plus)
  • Excellent interpersonal and communication skills 


We offer attractive salary, benefits and 5-day workweek to the successful applicant.  Please send your resume with present and expected salary to the Group Human Resources Manager. (Please quote the job reference number on the email subject line.)

Personal Data collected will be used for recruitment purposes only.

Additional Information

Years of Experience
5 years
Employment Type
Full Time, Permanent
Benefits & Others
Education allowance, Five-day work week, Life insurance, Medical insurance

Company Overview

We are a diverse financial service group based in HK and listed on the HKEX (00952). The major business includes securities and futures dealing, corporate financial advisory, asset management, financial media and proprietary investments. The group has grown substantially in revenue, staff number and operation scales recently, and requires the additional scope of the following position.

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