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Marketing Manager (Acquisition/Retention/Products) - TelecomRobert Walters Hong Kong
Marketing Manager (Acquisition/Retention/Products) - TelecomRobert Walters Hong Kong
Job Highlights
  • An excellent managerial opportunity in marketing
  • Premier service provider for local & international
  • One of the largest telecommunications company
Job Description

One of the largest telecommunications companies in Hong Kong is looking for Marketing Managers for different lines of business - Customer Acquistiion / Customer Retention / Products and Services (VAS).

This company provides premier service for the public, local and international businesses with a wide range of services.

Reporting to AVP, the Marketing Manager will lead a team consist of Assistant Manager, Senior Executives and Executives.

Looking for talented candidates who have experience in driving B2C customer segmentation (CRM) and marketing campagins for acquisition / retention / value-added service.

The team player will be responsible to Joint Marketing Promotion, traffic pulling and new product & service's marketing programs, including cross functional / project teams operation with Marcom, retail, product & service, device, call center, regulatory teams to acquire new customers & increase ARPU.

Key Responsibilities:

* Plan and execute a vast of marketing campaigns for mobile acquisition, retention and to grow in-base revenue in order to achieve business target
* Develop and execute marketing activities for developing new business opportunities
* Develop and implement the customer loyalty strategy to improve acquisition and retention of customers
* Work closely with channel anchors, front-end and back-end departments closely on marketing programs execution to ensure a smooth launch
* Responsible for pricing strategy and pricing model for business growth
* Monitor on mobile pricing movement, market intelligence, marketing policy, marketing operations closely together with end-to-end delivery of mobile marketing programs with post-campaign analysis
* Track and measure campaign success to drive future strategy


* University graduate in Marketing, Business Administration or related discipline
* 8 years of relevant working experience in marketing of telecommunications / banking / consumer goods or services
* Strong business sense, detailed oriented and a team player
* Excellent project management and presentation skills
* Preferably with marketing experience in customer acquisition / retention and marketing programs launch
* Excellent command of written and spoken English and Cantonese

Additional Information
Years of Experience
8 years
Employment Type
Full Time, Permanent
Company details
Robert Walters is one of the world's leading global specialist recruitment consultancies. The Robert Walters brand stands for innovation, vision and leadership in the global recruitment market.

Robert Walters specialises in permanent and contract recruitment across all industry sectors and all levels of seniority, and count the world's leading investment banks, multinational blue-chip commercial organisations and innovative SMEs as clients. Our international network and global brand presence, along with our unrivalled professionalism and specialist knowledge, ensure that we offer only the highest quality of service to both our clients and candidates.

Established in London in 1985, the Group now operates across 28 countries. Robert Walters' Hong Kong office specialises in accounting & finance, banking & financial services, human resources & business support, information technology, legal & compliance, sales & marketing, as well as supply chain, logistics & procurement.

An award-winning business, Robert Walters has a proven track record of providing high quality recruitment services, and our success is further endorsed by the many awards we have won over the years.

For more information about Robert Walters Hong Kong, please visit