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Asia Miles Limited

Member Engagement Executive

Asia Miles Limited
Salary provided
Posted on 24 Jan 2020

Member Engagement Executive

Asia Miles Limited

Job Highlights

  • Design & execute member journeys, personsalisation
  • Marketing automation tools (Adobe, Salesforce etc)
  • Experience in loyalty programme is a plus

Job Description

Job Purpose

Member Engagement Executive, is responsible for assisting Assistant Member Engagement Manager to build and activate Asia Miles member base, strengthening member loyalty and achieving specific membership KPIs. This role puts you at the forefront of implementing cross channel, journey based member communications and campaigns through the effective use of data, personalisation, and marketing automation technologies.

Reporting into: Assistant Member Engagement Manager


Key Responsibilities & Accountabilities

Member Engagement

Design and execute member journeys across key AML digital touchpoints to effectively acquire and engage with new members. This will entail creative, messaging, technology, agency, and media management followed by delivery and orchestration of the experience using our marketing technology stack. Support other teams and departments to deliver a consistent messaging and member experience when required. Collaborate and support AML local market teams in Taiwan, China, Macau and South East Asia on market’s acquisition plan aligning with the company’s strategy and business targets. 

Scale Personalisation

Coordinate with Marketing Solutions and Analytics to develop partner offers that will deliver a personalised experience and drive business results for each member segment. Work with agency to create messaging and asset variations to scale personalisation. Ensure all personalisation efforts are proper measured and reported. 

Campaign Effectiveness

Closely monitor segment, personalisation initiatives, plus engagement metrics and KPIs with regular reporting and analysis of results. Collaborate with Marketing Solutions, Analytics, Personalisation Performance Management team to devise and implement optimisation strategies. 

Segment and Data Operations

Create audience segments using known or anonymised member data. Perform data operations, such as but not limited to bonus miles crediting calculations, to support member engagement initiatives. 

Marketing campaigns development and orchestration

Collaborate with various marketing teams to formulate integrated campaign strategies that make effective use of Asia Miles’ owned digital platforms such as social media, website and mobile app, manage and execute engaging content that meets given objectives.

Embrace Innovation and Learning

Agile mentality and committed to test, learn, and apply to continuously improve member engagement with the programme. Support the Digital Marketing & Engagement Manager to develop new initiatives and marketing solutions in driving Asia Miles business. Seek opportunities to learn and stay abreast of developments in loyalty, digital marketing, and Adobe Marketing Cloud. 

Quality Assurance

Develop clear and proper campaign briefing followed with flawless execution, not limited to on time delivery and effective messaging. 


Knowledge, Skills & Qualifications

  • Digital savvy, 2+ years of relevant CRM experience and preferably with a B2C focus. Loyalty programme management and implementation is a plus.
  • Experience working with marketing automation tools such as Adobe, Salesforce, Emarsys, or Oracle is preferred.
  • Strong client facing and relationship management experience
  • Acute Business Acumen / commercial sense and Customer centric mentality.
  • Highly organised, able to work independently and can make decisions intelligently.
  • Excellent knowledge of digital marketing within the Hong Kong and Greater China context a big advantage.
  • A highly motivated, creative, dynamic and innovative team player.
  • University graduate.
  • Candidates with more experience will be considered as Senior Member Engagement Executive



Asia Miles is an Equal Opportunities Employer. Personal data provided by job applicants will be used strictly in accordance with our personal data policy and for recruitment purposes only. Candidates not notified within eight weeks may consider their application unsuccessful.

All related information will be kept in our file for up to 24 months. A copy of our Personal Information Collection Statement will be provided upon request by contacting our Data Protection Officer.


Additional Information

Career Level
Entry Level
Years of Experience
2 years
Employment Type
Full Time, Permanent

Company Overview

Asia Miles, Asia’s leading travel and lifestyle rewards programme, was launched in February 1999 and has more than 11 million members and over 700 programme partners worldwide.

Asia Miles aims to deliver Life Rewarded and offers members extensive opportunities to earn miles by spending daily from a wide range of travel and lifestyle categories including flights, hotels, dining, financial services, retail, technology brands and much more.

With 26 airline partners, Asia Miles members can earn miles when flying to more than 1,000 destinations worldwide. With 400 dining outlets to choose from, Asia Miles offers one of the largest ranges of lifestyle food & beverage options in Asia to earn miles.

In addition to flight awards, Asia Miles members can also redeem miles and enjoy fabulous awards such as hotel stays at 60,000 hotels, car rental services in 20 countries and over 35,000 lifestyle and experience awards.

Asia Miles is open to anyone aged 2 or above and is free to join.

Managed and operated by Asia Miles Limited, the travel and lifestyle rewards programme is a wholly owned subsidiary of Cathay Pacific Airways Limited.


Additional Company Information

Benefits & Others
Dental insurance, Five-day work week, Life insurance, Medical insurance, Performance bonus, Travel allowance

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