Member Engagement Executive, is responsible for assisting Assistant Member Engagement Manager to build and activate Asia Miles member base, strengthening member loyalty and achieving specific membership KPIs. This role puts you at the forefront of implementing cross channel, journey based member communications and campaigns through the effective use of data, personalisation, and marketing automation technologies.
Reporting into: Assistant Member Engagement Manager
Key Responsibilities & Accountabilities
Design and execute member journeys across key AML digital touchpoints to effectively acquire and engage with new members. This will entail creative, messaging, technology, agency, and media management followed by delivery and orchestration of the experience using our marketing technology stack. Support other teams and departments to deliver a consistent messaging and member experience when required. Collaborate and support AML local market teams in Taiwan, China, Macau and South East Asia on market’s acquisition plan aligning with the company’s strategy and business targets.
Coordinate with Marketing Solutions and Analytics to develop partner offers that will deliver a personalised experience and drive business results for each member segment. Work with agency to create messaging and asset variations to scale personalisation. Ensure all personalisation efforts are proper measured and reported.
Closely monitor segment, personalisation initiatives, plus engagement metrics and KPIs with regular reporting and analysis of results. Collaborate with Marketing Solutions, Analytics, Personalisation Performance Management team to devise and implement optimisation strategies.
Segment and Data Operations
Create audience segments using known or anonymised member data. Perform data operations, such as but not limited to bonus miles crediting calculations, to support member engagement initiatives.
Marketing campaigns development and orchestration
Collaborate with various marketing teams to formulate integrated campaign strategies that make effective use of Asia Miles’ owned digital platforms such as social media, website and mobile app, manage and execute engaging content that meets given objectives.
Embrace Innovation and Learning
Agile mentality and committed to test, learn, and apply to continuously improve member engagement with the programme. Support the Digital Marketing & Engagement Manager to develop new initiatives and marketing solutions in driving Asia Miles business. Seek opportunities to learn and stay abreast of developments in loyalty, digital marketing, and Adobe Marketing Cloud.
Develop clear and proper campaign briefing followed with flawless execution, not limited to on time delivery and effective messaging.
Knowledge, Skills & Qualifications
Asia Miles is an Equal Opportunities Employer. Personal data provided by job applicants will be used strictly in accordance with our personal data policy and for recruitment purposes only. Candidates not notified within eight weeks may consider their application unsuccessful.
All related information will be kept in our file for up to 24 months. A copy of our Personal Information Collection Statement will be provided upon request by contacting our Data Protection Officer.
Asia Miles, Asia’s leading travel and lifestyle rewards programme, was launched in February 1999 and has more than 11 million members and over 700 programme partners worldwide.
Asia Miles aims to deliver Life Rewarded and offers members extensive opportunities to earn miles by spending daily from a wide range of travel and lifestyle categories including flights, hotels, dining, financial services, retail, technology brands and much more.
With 26 airline partners, Asia Miles members can earn miles when flying to more than 1,000 destinations worldwide. With 400 dining outlets to choose from, Asia Miles offers one of the largest ranges of lifestyle food & beverage options in Asia to earn miles.
In addition to flight awards, Asia Miles members can also redeem miles and enjoy fabulous awards such as hotel stays at 60,000 hotels, car rental services in 20 countries and over 35,000 lifestyle and experience awards.
Asia Miles is open to anyone aged 2 or above and is free to join.
Managed and operated by Asia Miles Limited, the travel and lifestyle rewards programme is a wholly owned subsidiary of Cathay Pacific Airways Limited.