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Platform Executive / Senior Platform ExecutiveOptimum Media Direction
Platform Executive / Senior Platform ExecutiveOptimum Media Direction
Job Highlights
  • Bachelor’s Degree preferred
  • 1-3 yrs relevant SEO/SEM/Social Advertising exp.
  • Prior experience in a media agency
Job Description

Role Description:

The Platform Executive is responsible for day-to-day management of Paid Search campaigns and data analysis.  Specifically, the Platform Executive will drive strategic planning and execution of campaigns and will help to drive analytical output through using proprietary insight and data tools. SEM Strategies are managed across the following tasks: Keyword research and inventories set up, campaign and ad group structure set up, ad copies write-up, insights and analysis for on-going optimisation and daily bidding, A/B or multi-variate testing, Landing Page Optimisation, etc.

This role will be embedded in the OMD team, which will responsible for handling global and regional client relationships within the OMG network. The Platform Executive will be executing multi-market campaigns and analysis. Day to day working with regional markets, broader OMD teams and media partners from different markets.

 Business Responsibilities:

  • Manage performance-based advertising campaigns for well-known global brands.
  • Develop expert SEM strategies, implementation and consultancy for client projects.
  • Manage client relationships and provide timely communications to clients for strategies, optimisation and insights.
  • Participate in regional presentations, conference calls to assist counterpart teams in other regions around the world.
  • Responsible for effectively managing SEM best practice by implementing strategies and performing post implementation analysis.
  • Participate in weekly search team meetings and offer ideas and suggestions to improve and evolve optimisations.
  • Provide support to Platform Manager in preparing and researching the latest trend of organic and paid search algorithms
  • Notify Platform Manager of any account issues with KPI performance and strategies for resolution for SEM
  • Lead communication with teams across OMD as appropriate, and provide consultative services to assist with business and account development.
  • Communications regarding the account as needed with appropriate engine, partners, and vendors.
  • Format reports and provide top-line insights for on-going reports and post-buy analysis.
  • Provide new business support to Platform Director by completing case studies.
  • Understand metrics and KPIs of account and continually suggest optimisations to improve visibility, traffic and conversion.
  • Develop knowledge of client’s business, competition and latest industry news and trends.

Skills and Behaviours:

  • Effective time management skills with an ability to multitask and prioritize
  • Detail-oriented
  • Able to produce high quality work within a fast paced, dynamic environment
  • Excellent verbal and written communication skills
  • Understanding of web analytic metrics
  • Proficient in Excel and PowerPoint
  • Shows interest and engages in non-search disciplines’ social, and display apart from SEM
  • Develops knowledge of client’s business, competition and latest industry news and trends
  • Knowledge of at least one third-party search tool and SEM / Social bidding software

Qualifications and Other Relevant Information:

  • Bachelor’s Degree preferred
  • 1-3 years relevant SEO / SEM / Social Advertising / RTB bidding experience
  • Prior experience in a media agency
  • Experience in working across Asian markets and languages preferred
  • Candidate with more experience will be consider as Senior Platform Executive


Working Location: Cyberport (數碼港), Hong Kong

We offer a 5-day week of work, group medical & life insurance coverage and free shuttle bus to the right candidate. Interested parties please send your application letter and resume by clicking “Apply Now” button.

All information collected will be used for recruitment only and treated in strict confidence. We will retain the personal data of unsuccessful applicants for future recruitment purpose for a maximum period of 2 years.

Additional Information
Years of Experience
3 years
Employment Type
Full Time, Permanent
Dental insurance, Five-day work week, Free shuttle bus, Life insurance, Medical insurance
Company details


OMD is an integrated communications agency delivering media and marketing solutions globally with over 8,000 employees in more than 97 markets. We are uniquely positioned to provide market-leading service to our clients locally, regionally and globally. As one of the largest media investors worldwide we fully leverage our size and scale on behalf of our clients to exploit current, and create new, media opportunities.

We are looking for someone with passion and motivation to learn and grow in the media and marketing industry. You need to have the passion in this ever-evolving industry and the motivation to put in the necessary hours to grow your knowledge and skills.