Big Big Channel Limited

PRODUCT MARKETING MANAGER

Big Big Channel Limited
Salary negotiable
Posted on 13 Jul 2020

PRODUCT MARKETING MANAGER

Big Big Channel Limited

Job Highlights

  • Familiar with products from our suppliers
  • Conduct market analysis to obtain understanding
  • Proven experience as a Product Marketing Manager

Job Description

Responsibilities

  • Familiar with products from our suppliers and their benefits for users
  • Be the expert on our customers, who are they, how they buy and their key buying criteria.
  • Conduct market analysis to obtain understanding of the competitive landscape and help establish product differentiators
  • Developing effective marketing programs (like email campaign/TV Programme/Online ads/KOL) that articulate the benefits of products
  • Using our CRM tools to design the customer journey on different products
  • Assess the effectiveness of the marketing programs that support your products on an ongoing basis, and report back to the business on required changes
  • Develop the marketing plan for products you support in conjunction with our marketing team, including key activities and budgets to support the acquisition of new customers and retention of existing customers.
Requirements

  • Proven experience as a Product Marketing Manager, or similar role
  • Work experience in eCommerce, online business, and advertising agency is an advantage
  • Familiar with marketing automation tools to create CRM campaign.
  • Working knowledge of web analytics tools (Google Analytics)
  • Strong communication and presentation skills, good team player to work with different cross-functional teams and third parties.
  • Analytical mind and strong ROI-tracking skills, able to prove what is or isn’t—working
  • Self-motivated, able to work in a dynamic and fast-paced environment, responsible and committed to meet tight deadline. Willing to accept changing and frequent interruptions
Attractive remuneration package and excellent prospect will be offered to the right candidate.  Please send application with our reference no., detailed resume, present and expected salary to Human Resources Manager, BIG BIG CHANNEL Limited, 8/F, Main Block, TVB City, 77 Chun Choi Street, Tseung Kwan O Industrial Estate, Tseung Kwan O, Kowloon or fax to 2335-9751 or by clicking “Apply Now”.
All information provided will be used for recruitment purpose only.  All personal data of unsuccessful candidates will be destroyed.

Additional Information

Career Level
Senior
Qualification
Not Specified
Years of Experience
Not Specified
Job Type
Full Time, Permanent

Company Overview

BIG BIG CHANNEL Limited is an all-in-one multimedia site combining the functions of a traditional TV, a mobile app and a social platform. It brings to the audience an all-new experience through live streaming and video recording by TVB artists and online celebrities from China, Japan, Korea and Taiwan.
We are now looking for a high caliber individual for the following position:-

Additional Company Information

Benefits & Others
Dental insurance, Education allowance, Five-day work week, Life insurance, Medical insurance, Performance bonus