SEEK Asia Style Guide

Regional Consumer Insights Manager, APACRobert Walters Hong Kong
Regional Consumer Insights Manager, APACRobert Walters Hong Kong
Job Highlights
  • Exciting opportunity in regional consumer insights
  • Personal care insights and digital solutions
  • One of the largest chemical companies worldwide
Job Description

One of the largest global chemical companies is looking for a Regional Consumer Insights Manager, APAC to join their Consumer Insights and Digital Solution division. Reporting to the Head of the division, this role will provide personal care trend analysis (consumer usage & attitude, product innovation, ingredients, and communication etc.), define business opportunities, lead solution communication concept with marketing and innovation, and provide customised consumer insights.

Main Responsibilities, Tasks & Deliverables

* Share APAC forecast future trends and updated current trend analysis regularly given multiple sources among Regional, countries and Global team
* Manage and coordinate research & social media agencies to ensure effective sources for trend analysis
* Brand categorisation (e.g. positioning)
* Generate potential customers recommendation to approach by relating product and solution offerings
* Support core marketing team on crafting solution communication concept from market trend insights linked with innovation technology to our solution offering by using resonating consumer language
* Plan and implement the structure of Consumer Insights data for platform integration
* Lead the user experience for Consumer Insights related modules by defining the user flow and interface design requirements

Key Competencies

* Demonstrate Customer Focus
* Act with Entrepreneurial Drive
* Communicate Effectively
* Drive Sustainable Solutions

Technical Competencies

* Product and Solution concept development skill
* Digital marketing

Minimum Education and Qualification Requirement

* Bachelor's Degree in Business Administration, Marketing, Chemistry, Communication or related discipline. Preferably Master Degree in Business Administration
* Minimum 10 years' relevant experience in FMCG, Retail, Beauty, Personal Care industry or related industries
* Regional experience in APAC
* Customer/ Consumer relationship management
* Strong Presentation and Analytical Skills

Additional Information
Company details
Robert Walters is one of the world's leading global specialist recruitment consultancies. The Robert Walters brand stands for innovation, vision and leadership in the global recruitment market.

Robert Walters specialises in permanent and contract recruitment across all industry sectors and all levels of seniority, and count the world's leading investment banks, multinational blue-chip commercial organisations and innovative SMEs as clients. Our international network and global brand presence, along with our unrivalled professionalism and specialist knowledge, ensure that we offer only the highest quality of service to both our clients and candidates.

Established in London in 1985, the Group now operates across 28 countries. Robert Walters' Hong Kong office specialises in accounting & finance, banking & financial services, human resources & business support, information technology, legal & compliance, sales & marketing, as well as supply chain, logistics & procurement.

An award-winning business, Robert Walters has a proven track record of providing high quality recruitment services, and our success is further endorsed by the many awards we have won over the years.

For more information about Robert Walters Hong Kong, please visit www.robertwalters.com.hk.