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Regional eCommerce DTC Manager - MNC FMCG Personal Care BrandsRobert Walters Hong Kong
  • Others
  • Salary negotiable
  • Posted on 20 Mar 2019
Regional eCommerce DTC Manager - MNC FMCG Personal Care BrandsRobert Walters Hong Kong
Job Highlights
  • New opportunity as Regional eCommerce Manager
  • Direct-To-Consumer in Asia Pacific & MEA
  • US HQ, global MNC FMCG Personal Care Brands
Job Description

A global FMCG business (US HQ) to recruit a Regional eCommerce DTC Manager. This MNC has a portfolio of over 25 personal care brands in more than 50 countries.

Reporting to the Regional eCommerce Director, this role is responsible for the management of APAC, Middle East & Africa Direct-to-Consumer business agenda, overall planning, strategy, development roadmap, regional go-live schedule.


* Collaborate with Market Teams in the Regional, Internal Stakeholders of Cross-functionals team, Technical Partners and Vendors/Agencies on planning, strategy, development, operations; and to ensure timely and appropriate support and communications
* Work with Business Owners of Each Launched Market to ensure proper/regular reporting, content, annual campaign calendar, analytics and CRM programme development
* Regionally manage the DTC sites/touchpoints' upgrade and facelift, functionally and UX/UI-wise, to ensure the continued improvement in functions and user experience to match with customer expectations
* Take the lead in working with regional/local agencies in traffic & performance-based digital marketing and online advertising for sales generation and user acquisition, and to develop cases of best practices, content contemplates, dashboards
* Explore development opportunities with regional partners in translation, content management, UX/UI, hosting, CDN, CRM, Analytics, Social Media, Progammatics, Mobile Apps, etc.
* Work with APAC MEA Markets to develop DTC (Direct-to-Consumer) touch-points to expand EPC online presence - mainly through branded, own platforms, and to achieve targets in Sales Generation and Customer Engagement
* Develop DTC template, biz model, KPIs, learnings and best practices
* Develop Regional Digital Analytics and Insights for Business Development, Customer Engagement, New Product Development
* Work with regional Markets' on all Digital Analytic Development and DTC Analytics & CRM Program & Initiatives
* Manage the Digital Analytic and eCommerce Reporting and Analysis templates and Insights generation


* Ideally you will have solid DTC development & management experience gained within a commercial or FMCG business.
* In this role, it is important that you are able to work assertively, flexibly and collaboratively with individuals and teams located externally. Professional experience is important, but it's paramount you share our values and belief in 'challenge to win'.
* University educated or above
* 8-10 years' solid eCommerce and digital experience in DTC development and operations regionally
* Experience working in brands (preferred), eCommerce Operators, eCommerce Platforms or Marketplaces - with a track record of achievements
* Strong experience with DTC program management, content, template development, eCRM, UX/UI, Search & Social to drive sales generation and customer engagement
* Knowledge of the Personal Care, Skin Care, Beauty market segments preferred

Additional Information
Years of Experience
8 years
Employment Type
Full Time, Permanent
Company details
Robert Walters is one of the world's leading global specialist recruitment consultancies. The Robert Walters brand stands for innovation, vision and leadership in the global recruitment market.

Robert Walters specialises in permanent and contract recruitment across all industry sectors and all levels of seniority, and count the world's leading investment banks, multinational blue-chip commercial organisations and innovative SMEs as clients. Our international network and global brand presence, along with our unrivalled professionalism and specialist knowledge, ensure that we offer only the highest quality of service to both our clients and candidates.

Established in London in 1985, the Group now operates across 28 countries. Robert Walters' Hong Kong office specialises in accounting & finance, banking & financial services, human resources & business support, information technology, legal & compliance, sales & marketing, as well as supply chain, logistics & procurement.

An award-winning business, Robert Walters has a proven track record of providing high quality recruitment services, and our success is further endorsed by the many awards we have won over the years.

For more information about Robert Walters Hong Kong, please visit
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