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Regional eCommerce e-Category Manager - MNC FMCG BrandsRobert Walters Hong Kong
Regional eCommerce e-Category Manager - MNC FMCG BrandsRobert Walters Hong Kong
Job Highlights
  • New Opportunity as eCommerce e-Category Manager
  • Regional role for Asia Pacific and MEA
  • US HQ, global MNC FMCG Personal Care Brands
Job Description

A global FMCG business (US HQ) to recruit a Regional eCommerce e-Category Manager. This MNC has a portfolio of over 25 personal care brands in more than 50 countries.

Reporting to the Regional eCommerce Director, this role is created to manage the development and optimization of productivity and profitability of e-Category of in Asia Pacific, Middle East & Africa, by defining/refining the 1) Online Portfolio, 2) Margins Management, 3) User Proposition (matching of products to user demographics to platform TAs), 4) Traffic Management and A&P allocation, 5) Customer Value Management.


* e-Category management of across Shaving, Skin care, Sun care, Femcare and Infant care segments in APAC MEA, and across DTC sites, pure plays, Apps, marketplaces and other eCommerce touchpoints
* Collaborate with Market Teams and Internal Stakeholders of Cross-functionals team to ensure alignment of goals, strategy, timeline, KPIs of e-Category Management in ePortfolio / Online NPD, Margins Management, User Proposition, Traffic Management, and Customer Value Management, and to get timely and appropriate support and communications
* Assortment-based Regional Digital Commerce Forecasting, incl Annual Promotion Planning with Profit and Margins Goals, Product Line Penetration, User Acquisition Cost, ROI on A&P, SKUs Matrix, OH spending, etc.
* Working with Regional Market's eCom Team on Local Online Assortment Needs and coordinate with Global Teams on Online NPD rollout
* Develop tools and processes on User Proposition, Traffic Management, Customer Value Management thru e-Category development
* Manage Regional e-Category projects as planned, and report on progress, issues management, and regular check-in with Regional Teams/Markets to ensure continued development and optimisation toward Targets


* Ideally you will have solid e-Category development & management experience gained within a commercial or FMCG business.
* In this role, it is important that you are able to work assertively, flexibly and collaboratively with individuals and teams located externally. Professional experience is important, but it's paramount you share our values and belief in 'challenge to win'.
* University educated or above
* 8-10 years' solid eCommerce and digital experience in e-Category development and operations regionally
* Strong experience in managing regional projects and taking them to completion, continual monitoring and optimisation across DTC sites, pure plays, Apps, marketplaces and other eCommerce
* Solid skills in stakeholder management, sensitivity in multi-cultural environment, agility in project management responding to the internal needs, markets' realities, competitive dynamics, etc.
* Knowledge of the Personal Care, Skin Care, Beauty market segments preferred

Additional Information
Years of Experience
8 years
Employment Type
Full Time, Permanent
Company details
Robert Walters is one of the world's leading global specialist recruitment consultancies. The Robert Walters brand stands for innovation, vision and leadership in the global recruitment market.

Robert Walters specialises in permanent and contract recruitment across all industry sectors and all levels of seniority, and count the world's leading investment banks, multinational blue-chip commercial organisations and innovative SMEs as clients. Our international network and global brand presence, along with our unrivalled professionalism and specialist knowledge, ensure that we offer only the highest quality of service to both our clients and candidates.

Established in London in 1985, the Group now operates across 28 countries. Robert Walters' Hong Kong office specialises in accounting & finance, banking & financial services, human resources & business support, information technology, legal & compliance, sales & marketing, as well as supply chain, logistics & procurement.

An award-winning business, Robert Walters has a proven track record of providing high quality recruitment services, and our success is further endorsed by the many awards we have won over the years.

For more information about Robert Walters Hong Kong, please visit