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Retail Manager - Travel Retail (Hong Kong & Macau)Parfums Christian Dior Hong Kong Limited
Retail Manager - Travel Retail (Hong Kong & Macau)Parfums Christian Dior Hong Kong Limited

Job Highlights

  • Retail sales development and management
  • People oriented with strong leadership skills
  • 5 yrs of exp in travel retail preferably in beauty

Job Description

Hong Kong and Macau is a strategically important and the most visible area within Asia Pacific TR.

Reporting to the Area Sales Manager, the Retail Manager is a high profile role within the Dior organisation in a dynamic and rapidly changing environment.

We offer superb career advancement opportunities in the future for candidates who can deliver results quickly. It is expected that the candidate will also have regular exposure to DIOR Top Management, based in Singapore Office. 


  • Retail Sales Development
    • Build with Area Sales Manager the sell-out objectives
    • Develop sales and manage sales performance by store to reach the target
    • Co-ordinate with Sell-In team to ensure efficient order taking and stock processing to ensure optimum inventory at stores
    • Compile monthly sales reports to management
    • Communicate competition’s marketing activity to management
  • Management of Sales Force
    • Communicate sales objectives to BCs and follow-up on their achievement
    • Work, implement and follow-up on an incentive plan in consistency with the sell-out objectives
    • Conduct regular counter visits and ensure the development of CMs and/or BCs through regular appraisals
    • Motivate BCs to have team spirit and be goal driven
    • Ensure that BCs follow the Dior Art of Selling and express Dior Brand values through customer service
    • Liaise with training team to ensure BCs attend the mandatory training courses and follow-up on the coaching sessions done by both the trainers and retail manager
    • Ensure recruiting the best-qualified counter managers and BCs
    • Propose development plan to increase knowledge and skills
    • Recommend BCs & shifts allocation by store
    • Plan & control expense budget
  • Brand Image, Marketing & Merchandising
    • Enhance Dior Brand Image through visual, merchandising, BC grooming and POS activities
    • Implement the MARKETING Guidelines (assortments, novelties introduction)
    • Communicate all Dior Marketing and animation plans to retailers’ operations and sales staff
    • Be fully responsible for MERCHANDISING Execution, implementation of planograms per door according to the agreed assortments
    • Plan, order and monitor testers, POS materials, transparencies and promo visuals per door
  • Animations Management
    • Prepare and implement the animations in cooperation with the Trade Marketing
    • Look out for opportunities to have extra space, visuals, promotion events etc.
    • Manage preparation status and feedback report for each promotion event.
  • Retail Management
    • Instruct and manage “Addict to Retail”/ “Addict to BCs” projects over the counters
    • Manage and keep updated the POS Database “My Merch” with accurate content


  • At least 5 years experience in Retail, preferably in beauty industry, at a supervision level
  • Familiar with Travel Retail environment and business model
  • Strong in leadership and in people management with people-oriented supervisory skill
  • Experience in building effective teams
  • A result-driven achiever with ambition, motivation and dynamism
  • Self-starter, highly independent, and responsible, able to find solutions to complex situation
  • Strong interpersonal & communication skill

Additional Information

Career Level
Years of Experience
5 years
Employment Type
Full Time, Permanent

Company Overview

Created in 1947 by Christian Dior, Dior is a leading luxury cosmetics brand which is at the same time incredibly fashionable and timeless. Quality, Excellence and Attention to details are expected of all our staff.

Additional Company Information

Benefits & Others
Dental insurance, Five-day work week, Life insurance, Medical insurance, Performance bonus