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Segment Management ManagerBank of China (Hong Kong) Limited
Segment Management ManagerBank of China (Hong Kong) Limited

Job Highlights

  • Conduct analysis on a regular basis
  • Conduct customer sub-segmentation analysis
  • Medical and life insurance

Job Description

Job No.: 492398
Employment Type: Full time
Departments: Personal Banking Products Department
Job Functions: Business Development, Management, Marketing, Product Development & Management

Responsibilities:

  • Conduct analysis on a regular basis, analyze customer demand for banking products and services, collect market information, gain insight into market trends, plan and manage strategies for each customer segment
  • Assist in formulating and implementing the high and mid customer segment strategies to achieve the business targets
  • Assist in the launch of various marketing promotions such as customer portfolio , cross-selling, up-selling, customer loyalty and retention, aiming to develop potential/high value customer segmentation, and to monitor the target achievement for each promotion on a regular basis
  • According to customer's needs and deepening of the product penetration, establish and recommend the product portfolio and pricing strategy for specific customer segment
  • Conduct customer sub-segmentation analysis and strategy to deliver timely and right cross-sell plan, closely align with external partner to maximize business result
  • Analyze the usage and business performance of different channels, and monitor the progress of the completion of the KPIs
  • Proactively working with product managers and channel management, aiming to improve customer revenue contribution, and ensure marketing management strategies are properly implemented
Requirements:
  • Degree or above in Business Administration, Marketing, Finance,  economics or related disciplines
  • 5 years or above experience in financial industry
  • A mature self-starter with strong drive, motivation and committed with good business sense and problem solving skills
  • Excellent communication and presentation skills with good command of both written and spoken English and Chinese, knowledge of Mandarin would be a definite advantage

We offer competitive remuneration package and comprehensive fringe benefits including medical and life insurance, and different types of allowances to the right candidates. Interested parties, please submit your application by clicking Apply Now. For details, please visit our website http://www.bochk.com

Data collected would be used for recruitment purposes only. Applicants who do not hear from us within 8 weeks may consider their application unsuccessful and their data will be destroyed within 24 months of receipt.

Additional Information

Years of Experience
5 years
Employment Type
Full Time
Benefits & Others
Life insurance, Medical insurance

Company Overview

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