SEEK Asia Style Guide

Senior Brand ManagerT.C.S. Consultant Company Limited
Senior Brand ManagerT.C.S. Consultant Company Limited

Job Highlights

  • 10 + years relevant experience in brand management
  • Strong Market and Business sense
  • Digital marketing strategies

Job Description

Responsibilities

  • Define and lead innovative digital marketing strategies to drive business growth and achieve corporate goal in Hong Kong & South China (Pearl River Delta project)
  • Develop and implement marketing campaigns to build brand awareness from online to office approach and acquire new customers through various channels, including social media, SEM/SEO, KOL endorsement, video production, media planning, and website development (Hong Kong and South China) 
  • Analyze data, develop strategies & recommended solutions to leverage different sales / marketing gaps & business opportunities
  • Responsible for A&P budget control, sales analysis and KPI management to deliver profitable top-line growth and to drive market share
  • Work closely with promotional partners, suppliers, operations, developer, advertising and media agencies on marketing initiatives
  • Adhere to the brand’s marketing, branding, programming and security guidelines

 

 Requirements

  • University graduate in Marketing, Business Administration or related disciplines
  • 10 + years relevant experience in brand management in cosmetic/ beauty industry or FMCG 
  • Strong in digital marketing with hands-on knowledge is a must
  • Proven track record in designing and implementing digital marketing programs in Hong Kong
  • High level knowledge of Hong Kong and China marketing channels and media buying strategy including outdoor, social media, KOL, SEM/SEO and group chat.
  • KPI driven and able to work under tight timeline 
  • Alter to social listening and data analytics trend 
  • Good command of both spoken and written English and Chinese (including Mandarin)
  • Strong leadership with excellent communication and influencing skills
  • Strategic thinker with demonstrated experiences in brand building and positioning
  • Innovative, tenacious, self-driven and passionate
  • Able to work independently and under pressure
  • Fluency in both English and Cantonese is a MUST

Additional Information

Career Level

Not Specified

Qualification

Not Specified

Years of Experience

Not Specified

Employment Type

Full Time

Additional Company Information

Benefits & Others

Five-day work week

More Jobs from this employer

Business & Data Analyst
Posted on 3 hours ago
Recruitment Consultant
Posted on 11-Nov-19