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Senior Brand Manager (Brand Management,60-70K)Manpower Services (Hong Kong) Limited
Senior Brand Manager (Brand Management,60-70K)Manpower Services (Hong Kong) Limited

Job Highlights

  • 10+ yrs exp in brand or product management
  • Strong Market and Business sense, PRC exp a plus
  • Develop digital marketing strategies

Job Description

Our Client is a leading beauty and medical company in Hong Kong, currently looking for a Senior Marketing Manager (Brand Building & CRM) to join their dynamic team.

Responsibilities 

  • Plan and lead innovative digital marketing strategies to drive business growth and achieve corporate goal in Hong Kong & south China (Pearl delta project)
  • Plan and implement marketing campaigns for brand building and new customer acquisition through digital channels, including social media, SEM/SEO, KOL endorsement, video production, media planning, and website development (Hong Hong and south China)
  • Analyze market landscape and consumer insights to identify business opportunity in the category
  • Work closely with promotional partners, suppliers, operations, developer, advertising and media agencies on marketing initiatives
  • Adheres to the brand’s marketing, branding, programming and security guidelines
  • Accountable for A&P budget control and sales analysis

 Requirements

  • 10+ years relevant experience in brand management in cosmetic/ beauty industry or FMCG
  • Strong in digital marketing with hands-on knowledge is a must
  • Proven track record in designing and implementing digital marketing programs in Hong Kong
  • At least 1 year experience managing end to end marketing campaign with China market
  • High level knowledge of Hong Kong and China marketing channels and media buying strategy including outdoor, social media, KOL, SEM/SEO and group chat.KPI driven and able to work under tight timeline
  • Alter to social listening and data analytics trend
  • Good command of both spoken and written English and Chinese (including Mandarin)
  • Strong leadership with excellent communication and influencing skills
  • Strategic thinker with demonstrated experiences in brand building and positioning
  • Innovative, tenacious, self-driven and passionate
  • Able to work independently and under pressure
  • Candidate with less experience could be considered as Senior Product Manager

Click "Apply Now" to apply for this position or send your resume with expected salary to [email protected] 

Additional Information

Company Overview

ManpowerGroup Hong Kong

ManpowerGroup Hong Kong (Registered as Manpower Services (Hong Kong) Limited) provides employers a range of services and solutions for the entire employment and business cycle including permanent, temporary and contract recruitment; employee assessment and selection; training; outsourcing and consulting. We help both companies and individuals achieve more than they imagined.

ManpowerGroup Greater China

ManpowerGroup Greater China Limited (Stock code: 2180 HK) started its business in Hong Kong and Taiwan in 1997. Since that time, it has accelerated its market expansion and now provides services to its clients in over 130 cities in the Greater China markets and operates in more than 20 offices. ManpowerGroup Inc. (NYSE: MAN), our largest shareholder, is a world leader in workforce solutions and services – with a long operating history of more than 70 years.

We commit to unleashing the power of the human potential for progress. We are well recognized by clients and associations through our contemporary offerings of flexible staffing, head-hunting, recruitment process outsourcing, talent management and training, and other integrated service solutions. As a testament to our commitment, we have received such honorable recognition as "Asia-Pacific Human Resources Service Leading Enterprise".

Additional Company Information

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