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Senior CRM Manager - Real Estate/PropertyTrinity Search Limited
Senior CRM Manager - Real Estate/PropertyTrinity Search Limited
Job Highlights
  • Top Tier Listed Developer
  • Minimum 10 years relevant experience
  • CRM strategy, implementation and execution
Job Description

Our client is a well-known developer in Hong Kong and has numerous properties in both Hong Kong and China. Their portfolio includes luxury residential, retail and office developments. They are actively looking for a Senior CRM Manager to lead a team of professionals and engage in group-wide CRM & Digital strategy and execution.


  • Working closely with the Marketing director to provide guidance on how to maximise current and prospective relationships through the use of the CRM.
  • Analysis of the current CRM and ensuring it’s fit for purpose and the goals of the organisation.
  • Define requirements for effective use of the CRM and its infrastructure.
  • Working with external agencies and suppliers to ensure the successful delivery of the CRM plan.
  • Planning, managing and delivering multi-channel, digital CRM marketing campaigns.
  • Segmenting of the CRM to enable tailored and relevant marketing messages to customers.
  • Ensure return on investment through KPI’s and performance metrics.
  • Championing and driving through necessary CRM changes ensuring full buy in from all stakeholders in the business.


  • Bachelor’s degree in marketing or related discipline
  • At least 10-15 years of relevant experience in retailers, property developers or similar roles within the field of CRM/Digital marketing
  • Excellent technical knowledge of CRM and analytical systems.
  • Must have a strong commercial outlook and the ability to manage project delivery through internal and external stakeholders.
  • Strong organization and leadership skills with excellent interpersonal skills and communication skills
Additional Information
Career Level
Not Specified
Not Specified