In view of our rapid expansion, we are looking for suitable candidates to fill the following position:

 

Senior Digital Marketing Executive

 

 Job Highlights

 

 • Excellent Career Path

 

 • Work across multiple brands

 

 • Dynamic Working Environment

  

Job Description

Assisting the Marketing Manager in digital marketing activities including:

 

Responsibilities:

• Initiate and execute campaigns via content development, website, SEO, SEM, social media, viral marketing, paid media, email marketing, media and KOL management;
• Support the organisation's brand awareness, engagement and retention strategies by creating and maintaining a consistent online experience across all channels for leads, prospects and customers;
• Explore new digital channels for advertising & promotion and partnership opportunities;
• Track and evaluate the effectiveness of all online marketing initiatives or campaigns and proactively roll out test plans to improve campaign performance and user experience;
• Maintain and update the company website www.fitnessfirst.com.hk & www.fivelements.com;
• Implement keyword research & display ad, i.e. all paid advertising campaigns on Google, as well as other search, display and retargeting marketing engines;
• Monitor and optimize SEO & SEM performance e.g. bounce rate, ranking and click-to-lead conversion rate;
• Analyze SEO & SEM performance by provide mid-month & end-month report on keywords development, ad creative and strategy, trafficking recommendations, optimizing program towards key business goals;
• Manage lead forecasting and budgeting on daily and yearly basis;
• Less Experience will also consider as Digital Executive.

Requirements:

• Bachelor degree or above in e-Commerce, Marketing, or related disciplines;
• At least 4-year or above experience in marketing and communications with strong background in digital marketing;
• Solid experience in digital marketing, social media management and digital analytics;
• Familiar with digital marketing tools including Facebook Ads Manager, 3rd party tracking, SEM, SEO and analytics;
• Strong understanding of attribution and its impact on budgeting and planning;
• Proficient in MS Office application and Chinese Word Processing;
• Good spoken and written English and Chinese.

 

Job Offer

 

• Permanent Job Opportunity

 

• Annual Leave

 

• Discretionary Bonus

 

• 5 Days Work Week

 

• Medical Insurance

 

• Great office location

 

• Dynamic working environment

 

 

The interested parties please send your full resume with your current and expected salary to The Human Resources Department alternatively by e-mail or by post to Unit 916, 9/F., Lippo Sun Plaza, 28 Canton Road, Tsim Sha Tsui, Kowloon.

(Personal data collected will be used for recruitment purpose only.)

Fitness First is the largest global operator of fitness clubs with more than 1.5 million members in more than 550 clubs across 18 countries. Every day we make a difference to our members. Sometimes it's very small. Other times It's big.  Either way, we help improve the lives of people of all backgrounds, ages, shapes and sizes. It's a great feeling to know you're part of it, whichever job you do.  We reward and recognise everyone for their hard work, and there's plenty of training, support and the opportunity for career progression. To cope with our expansion, we are now looking for the following post to join our big family: