Senior Digital Marketing Specialist / Digital Marketing Specialist

Long Smart Incorporation Limited
Salary negotiable
Posted on 24 Sep 2020

Senior Digital Marketing Specialist / Digital Marketing Specialist

Long Smart Incorporation Limited

Job Highlights

  • Plan and implement digital marketing strategies
  • Devise an effective communication calendar
  • Japanese Company and 5 days work-week

Job Description


  • Plan and implement digital marketing strategies for new product launches and promotions to maximize synergy with offline marketing strategies
  • Devise an effective communication calendar with quality content and strategic advertisement & media placements in multiple platforms including Facebook, Instagram, eDM, website, SEO & SEM optimization
  • Responsible for building / maintaining good relationship with media & KOL, and track / evaluate their performance
  • Work closely with Design & IT teams to create effective visual contents for various online platforms
  • Maintain daily operations for overall online activities including SNS account management and website maintenance
  • Lead and manage VIP membership program to enhance customer engagement and loyalty
  • Responsible for liaising with Sales and Purchasing teams for e-commerce sales and promotions
  • Regularly review / analyze digital campaign performance and create reports to improve ROIs
  • Periodically assist with general, non-digital marketing projects as required


  • Bachelors degree or above, preferably in Marketing, Digital Communications or related discipline
  • At least 3 years digital marketing experience and candidate with 5 years or above digital marketing experience will be considered for Senior Digital Marketing Specialist 
  • Good knowledge in Facebook, Instagram, SEM, SEO, eDM, website management, digital campaigns and analytics, and the entire digital marketing ecosystem – and how they influence each other
  • Hands-on experience in Google Ads and building websites with Google Analytics is a plus
  • Photo and video experience is preferable
  • Attentive to details, able to work independently with strong sense of responsibility
  • Excellent communication and interpersonal skills
  • Strong command of spoken and written Chinese and English. Japanese is a big plus
  • Ability to prioritize and multi-task in a dynamic environment
  • Result oriented, analytical and problem-solving skills are required

Additional Information

Company Overview

Long Smart Incorporation Limited is a Japanese company providing high quality bakery products and operating more than 70 bakeries outlets in Hong Kong.

We are committed to serve the customer with outstanding products and services and continue to serve the local community and contribute to our society by providing truly innovative products that will delight and excite our customers.

People are our most important asset whom we would like to grow together as a partner. We welcome all the professionals and potential future pillars to join Long Smart Incorporation Limited!

Additional Company Information

Benefits & Others
Five-day work week, Medical insurance, Performance bonus