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Senior Manager, Luxury Brands and Brand Marketing Marriott International
Senior Manager, Luxury Brands and Brand Marketing Marriott International
Job Highlights
  • JW Marriott, The Luxury Collection,Edition
  • Luxury Brand Management & Brand Marketing
  • Familiar with Luxury brands is preferred
Job Description

JOB SUMMARY 

  • Manage  the strategy development and leads the execution of brand and brand marketing programs for the Luxury Brands in APAC.
  • Leads collection of brand performance metrics and source market information from revenue management and finance.  Responsible for analyzing and providing recommendations for improving brand performance.
  • Partners with the respective global brand teams and operations services to ensure on-brand execution in the hotels.
  • Partners with the respective global brand marketing teams to localize the expression of the brands through advertising, communications, etc. for the Asia Pacific markets.
  • Partners with the loyalty team to develop relevant programs to grow and activate our key source markets.
  • Partners with the digital team to deliver efficient and effective media plans and develop and define the brands’ social media strategy.
  • Works with area marketing teams to develop effective continent and country level marketing programs that drive brand awareness, preference, market share and topline performance.
  • Brief, lead, and manage relationship and executions with agencies and vendors for the successful rollout.
  • Manages budget planning and allocations for most efficient expenditure in execution of the brand plans
  • Promote team cohesiveness as well as enhanced collaboration for effective team performance and satisfaction            

    SCOPE

    ·       Brand Management: JW Marriott Hotels and Resorts, The Luxury Collection, Edition

      

CANDIDATE PROFILE

Education and Experience  

 

 

 

  • University degree required.  Master’s degree in related field preferred but not essential.
  • Prior experience developing integrated brand marketing campaigns across channels (digital, social, buzz, PR, sales) is required
  • Lodging industry experience is strongly preferred
  • Prior brand management experience is strongly preferred
  • Experience partnering with global brand management and marketing teams is strongly preferred

CORE WORK ACTIVITIES

Brand Strategy & Planning

  • With the senior brand director, partners with the Area Directors of Marketing and key hotels within the Luxury brand portfolio to develop their annual business plans
  • Educates/communicates on brand strategy, positioning, voice, strategic pillars and competitive environment
  • Educates/communicates consumer insights
  • Acts as the owner and advocate of the Luxury brands in continent.
  • Manages budget planning and allocations for most efficient expenditure in execution of the brand plans 

Brand Performance & Development

  • Monitors and provides recommendations for improving brand performance in the APAC continent
  • Executes brand programs and brand marketing campaigns while ensuring alignment to APAC or country specific objectives
  • Executes new brand initiatives in the APAC region
  • Partners with AVPs and other market resources to provide regular brand updates.
  • Constantly monitors brand performance and develop appropriate actions with the relevant cross function teams to achieve the brand and continent objectives 

Operations & Culture

  • Responsible for regular brand communication with the field and hotels.
  • Works closely with properties and CLS organization to ensure on-brand implementation of brand operating standards, procedures, and brand operations-driven programs.
  • Provides opening support for all new hotels, coordinates with openings and regional teams to ensure all elements of the ‘opening countdown’ including opening countdown, training, etc. are executed on brand. Provides guidance to opening teams to ensure branded critical path document for openings and conversions are developed and maintained.
  • Provides input on the turnaround process for off-strategy hotels.

 

Style & Design

  • Partners with A&C lead to ensure brand strategy is executed in design for new builds, conversions and renovations projects, including model room reviews.
  • Provides guidance on design related aspects of experience programming (sensory experience elements, look books) and engages with the AVPs/ADOPs /hotels to execute.

 

Marketing & PR

  • Responsible for executing effective brand marketing programs that achieve/surpass brand and continent performance goals.
  • Responsible for executing customer-facing brand communications, brand voice/collateral development, photography, etc. and ensuring those materials are on-brand
  • Partners with the APAC communications team and the field marketing teams to execute buzz for the brands in Asia Pacific
  • Responsible for nurturing brand partnerships that provide brand equity benefits and enhance the guest experience 

Sales

  • Partner with the Continent Sales Teams as appropriate to ensure a coordinated Sales approach for all brands
  • Ensures priorities are aligned with the brands’ goals.  Protects and strengthens the brands’ competitive advantage by advocating for customer needs and preferences and supporting sound business decision-making for the brand.
  • Provide relevant and up-to-date brand information to ensure effective sales strategies and customer interaction 

Growth & Development

  • Partners with development as needed to support them in immersing prospective new owners into the brand, its strategies and positioning.
  • Works with development team to produce toolkits and resources, conducts owner brand immersions and site visits to support development in securing on-strategy projects for the brand.   

MANAGEMENT COMPETENCIES

Leadership

  • Adaptability - Maintains performance level under pressure or when experiencing changes or challenges in the workplace. 
  • Communication - Conveys information and ideas to others in a convincing and engaging manner through a variety of methods.
  • Problem Solving and Decision Making - Identifies and understands issues, problems, and opportunities; obtains and compares information from different sources to draw conclusions, develops and evaluates alternatives and solutions, solves problems, and chooses a course of action.
  • Professional Demeanor - Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values.

Managing Execution

  • Building and Contributing to Teams - Participates as a member of a team to move toward the completion of common goals while fostering cohesion and collaboration among team members.
  • Driving for Results - Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates, focuses, and monitors the efforts of self and/or others toward the accomplishment goals; proactively takes action and goes beyond what is required.
  • Planning and Organizing - Gathers information and resources required to set a plan of action for self and/or others; prioritizes and arranges work requirements to accomplish goals and ensure work is completed.

Building Relationships

  • Coworker Relationships - Interacts with others in a way that builds openness, trust, and confidence in the pursuit of organizational goals and lasting relationships. 
  • Customer Relationships - Develops and sustains relationships based on an understanding of customer/stakeholder needs and actions consistent with the company’s service standards.
  • Global Mindset - Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives; utilizes differences to drive innovation, engagement and enhance business results; and ensures employees are given the opportunity to contribute to their full potential.

Generating Talent and Organizational Capability

  • Organizational Capability - Evaluates and adapts the structure of assignments and work processes to best fit the needs and/or support the goals of an organizational unit.
  • Talent Management - Provides guidance and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives.

Learning and Applying Professional Expertise

  • Applied Learning - Seeks and makes the most of learning opportunities to improve performance of self and/or others.
  • Business Acumen - Understands and utilizes business information to manage everyday operations and generate innovative solutions to approach business and administrative challenges.
  • Technical Acumen - Understands and utilizes professional skills and knowledge in a specific functional area to conduct and manage everyday business operations and generate innovative solutions to approach function-specific work challenges.
    • Creative Expression - The ability to generate novel ideas or strategies, and to communicate them with unusual, clever, or novel methods.
    • Brand Management -The ability to generate marketing strategies that create brand recognition and differentiation and ultimately have a positive impact on customer relationships and business profitability.
    • Owner Relations - Building relationships with property owners that lead to positive branding and business results by anticipating and assessing needs, actively looking for ways to help, exceeding expectations for service, evaluating satisfaction for owners, and partnering on branding strategy implementation.
  • Basic Competencies - Fundamental competencies required for accomplishing basic work activities.
    • Basic Computer Skills - Uses basic computer hardware and software (e.g., personal computers, word processing software, Internet browsers, etc.).
    • Mathematical Reasoning - Adds, subtracts, multiplies, or divides quickly, correctly, and in a way that allows one to solve work-related issues.
    • Oral Comprehension - Listens to and understands information and ideas presented through spoken words and sentences.
    • Reading Comprehension - Understands written sentences and paragraphs in work related documents.
    • Writing - Communicates effectively in writing as appropriate for the needs of the audience.

Marriott International is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Marriott International does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws 

Additional Information
Years of Experience
8 years
Employment Type
Contract, Full Time, Temporary
Benefits
Dental insurance, Five-day work week, Life insurance, Medical insurance
Company details

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Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda, Maryland, USA, with more than 6000 properties and 30 brands you’ll find us in your neighborhood and in more than 120 countries across the globe. Find Your World™ at Marriott.