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Senior Marketing Executive, Digital Marketing (Data Analyst) (CNL6/201911/SMEDMDA/SO)HKT
Senior Marketing Executive, Digital Marketing (Data Analyst) (CNL6/201911/SMEDMDA/SO)HKT

Job Highlights

  • Degree holder in eCommerce, MIS, marketing
  • 3 years of experience in eMarketing/digital agency
  • Excellent English and Chinese

Job Description

The Club is a unified loyalty & rewards program across HKT lines of business for our loyal customers, providing Clubpoints, membership benefits and an exciting redemption catalogue.

The role of the Marketing Executive is responsible for promoting The Club and its products & services (incl. Club SIM) through various marketing strategies and campaigns.


  • Provide campaign analysis and optimization suggestions, working closely with Marketing Team to develop effective strategy to achieve goals;
  • To utilize the Google Analytics 360 to conduct analysis, and responsible for channel grouping, attribution model, goals, custom dimension and metrics set up;
  • Work closely with various internal parties and external agencies to ensure marketing campaigns can run smoothly and achieve ROI;
  • Design customized tags to ensure necessary data is being capture for retargeting and conversion tracking;
  • Develop models to drive iterative improvements and provide insights to gain in-depth understanding of customer behavior;
  • Compile automated reports to monitor performance of all digital platforms and to explore business and marketing opportunities;
  • Perform ad-hoc duties as assigned.




  • Degree holder in eCommerce, MIS, marketing or related disciplines with at least 3 years or above solid experience in eMarketing or digital agency field;
  • Familiar with mobile marketing, ecommerce technologies, online analytics and web design;
  • Advanced and proven hands-on experience in Google Analytics 360 Suite (Audience Center, Optimize, Data Studio, Tag Manager, Analytics, Attribution) is a must;
  • Strong technical experience in on-site tag planning and implementation, experience with tools including Google Analytics, Google Tag Manager, Google AdWords, Content Management Systems, etc;
  • Google Analytics certification holder will be an advantage;
  • Knowledge and practical experience in SEO and SEM;
  • Innovative and be able to work in a highly competitive environment and under pressure;
  • Self-motivated and result-oriented, and is able to work independently under tight schedule;
  • Good command of both written and spoken English and Cantonese.


We offer attractive & competitive salary and benefits, an exciting work environment and excellent career development opportunities. If you have the desire for an exciting and rewarding career, please send us your resume (please put our ref no. on the application subject), stating your present and expected salary to Human Resources Department by clicking “Apply Now”.


For more information on other job opportunities of PCCW, please visit our website:


HKT is an equal opportunity employer and welcomes applications from all qualified candidates. Information provided will be treated in strict confidence and will only be used for recruitment-related purposes. Personal data provided by job applicants will be used strictly in accordance with the employer's personal data policies, a copy of which will be provided immediately upon request.


Privacy Policy Statement


Additional Information

Company Overview

HKT (SEHK: 6823) is Hong Kong's premier telecommunications service provider and leading operator in fixed-line, broadband and mobile communication services. It meets the needs of the Hong Kong public and local and international businesses with a wide range of services including local telephony, local data and broadband, international telecommunications, mobile, and other telecommunications businesses such as customer premises equipment sales, outsourcing, consulting, and contact centers.

HKT offers a unique quadruple-play experience in Hong Kong delivering media content on its fixed-line, broadband Internet access and mobile platforms jointly with its parent company, PCCW Limited.

HKT also provides a range of innovative and smart living services beyond connectivity to make the daily lives of customers more convenient, whether they are at home, in the workplace, or on the go.

Additional Company Information

Benefits & Others
Five-day work week, Medical insurance, Performance bonus

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