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Senior Marketing Manager -Branding &Online AcquisitionMichael Page
Senior Marketing Manager -Branding &Online AcquisitionMichael Page
Job Highlights
  • Excellent opportunity
  • Senior position
  • Expanding team
Job Description

Our client is looking for a Senior Marketing Manager to lead Hong Kong Marketing team and be responsible for their brand strategy, campaign, performance marketing & social media.

Client Details

Our client is a newly set up Securities company from China where they are actively expanding into the retail market.

Description

  • In charge of Brand Strategy, User Research and Planning; balance short term sales goals and long-term brand strategy so that both needs are met;
  • Responsible for Brand Asset Creation (Name/Logo/Slogan/VI) and act as guardian to our brand identity;
  • In charge of Integrated Marketing from strategy, planning, marketing assets creation to online and offline media buy to maximize campaign targets;
  • Manage creative and media buy agencies and vendors to help steer direction of their work and optimize ROI;
  • Plan, manage, execute, report, summary and optimize Performance Marketing campaigns on digital channels including search, Apple store and Android APP stores, feeds etc.
  • Design appropriate campaign tactics, execution plans and goals with different ways for target audience.
  • Negotiate and liaise with vendors, and agencies to develop and execute the campaigns with effective budget allocation.
  • Set up post campaign measurement of campaign effectiveness, including integrated solutions ROI and KPIs.
  • In charge of own social media accounts strategy, planning and execution
  • Responsible for digital campaign and KOL seeding
  • Fully responsible for brand awareness, favorability and online user acquisition targets;

Profile

  • Degree of marketing, advertising, journalism, communication, Chinese literature, finance are preferred;
  • Be comfortable giving creative feedback as well as interpreting insight from data;
  • Proven record of leading and motivate a team
  • Excellent communication skills in Cantonese and English is critical, both verbal and written, Mandarin a plus;
  • Rich understanding of Hong Kong Young Generation (20-35) esp. on their behavior on media, digital and investment;
  • Experience and interest in stock investment;
  • Have an attention to detail, very high-quality standards and principles when it comes to brand integrity and acting against insights;
  • At least 8 years of experience in marketing, branding esp. leverage digital channels to acquire APP users;
  • Experience in FMCG, cosmetics, finance, internet, creative agencies are preferred;
  • Experience of launching a new brand in Hong Kong is a plus.

Job Offer

Attractive opportunity and compensation

To apply online please click the Apply button below. For a confidential discussion about this role please contact Samantha Ng on +852 3412 4879

Additional Information
Company details
As part of PageGroup, Michael Page is a leading professional recruitment consultancy specialising in the recruitment of permanent, contract and temporary positions on behalf of the world's top employers. PageGroup operates through 155 offices in 35 countries worldwide. First established in London in 1976, we've been bringing jobseekers and employers together for more than 30 years. London listed, we opened our first Asian office in Hong Kong in 1994 and currently we have offices in all major business hubs across the APAC region, including Australia, Singapore, Tokyo, Malaysia, India, Taiwan, Shanghai, Beijing, Shenzhen, Guangzhou, Pudong and Suzhou.

So if you're looking to take your career to the next level, visit www.michaelpage.com.hk