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Senior Marketing Manager/ Marketing Manager (Marcom) – Virtual BankWelab Bank Limited
Senior Marketing Manager/ Marketing Manager (Marcom) – Virtual BankWelab Bank Limited

Job Highlights

  • Formulate marketing & branding strategies
  • Drive the brand direction of the 1st local VB
  • Lead the team, creative, media agencies

Job Description

WeLab aims to bring joy to everyone’s financial journey. We strive to improve people’s lives by reinventing financial services through game-changing technology. We put our people first, whether it’s our customers or our employees. WeLab also operates the leading online lending platform, WeLend, in Hong Kong.

As the only homegrown Hong Kong fintech to receive a virtual banking license, we aim to reinvent and redefine the banking experience by building a bank we love.

We are an energetic and passionate team that can deliver and execute. We are looking for other intellectually curious, open-minded and smart-working individuals who are just as passionate as we are about making financial services enjoyable. Now you have the opportunity to join us on our journey to achieve our vision and be part of building a better financial future for everyone.


About you:

  • You're a go-getter with mad juggling skills (or multiple hats) who can thrive in a fast-paced, agile environment
  • You have a strong thirst for knowledge and are driven to find solutions that don't exist yet
  • You are comfortable with ambiguity and extremely resourceful (in your past life you could've been a detective)
  • You always find a way to get things done without sacrificing the quality of your work, integrity and values. No task is off limits for you.
  • You are humble and prioritize the success of the team over your own with an eagerness to help those around you
  • You don't shy away from challenges and have the ability to bounce back from setbacks


About the role:

We are a team striving for World-class marketing campaigns recognized by numerous industry awards. The role will be responsible for assisting the Chief Marketing Officer to formulate marketing & branding strategies as well as leading the team to execute marketing plans independently to drive brand awareness, sales acquisition, customer growth for the bank and various banking products. The job holder will have the opportunity to drive the brand direction of the first local Virtual Bank in Hong Kong, be one of the challengers to change consumer behavior for banking services with Fintech empowerment. It requires a creative and open-minded individual who is looking to work in a challenging but rewarding environment. 


What you’ll do and what success looks like in this role

  • Formulate marketing strategies including branding & product positioning to create a differentiating presence in the market and build connections with target consumers
  • Develop 360 O2O marketing and digital campaigns to meet consumers’ needs with our products’ uniqueness and drive acquisition and sales
  • Proactively work with various business units and internal stakeholders to understand business needs and develop appropriate marketing campaigns accordingly
  • Lead the team, creative, media agencies and vendors to develop quality marketing campaigns in a timely manner to drive business growth
  • Understand and analyze consumer insights and behavior to drive business opportunities as well as deep dive into data to understand consumers’ responses to the campaigns
  • Stay on top of current market dynamics and be aware of competitors’ products and marketing campaigns
  • Work with Finance to plan and manage marketing and campaign budgets within approved limits


What is required and what we’re looking for

  • Degree holder with minimum 15 years of working experience. Candidate with less experience will be considered as Marketing Manager
  • Previous working experiences as Account Servicing in Advertising agencies is highly preferred
  • Thorough knowledge in advertising and production and experience in working in/ with advertising agencies
  • Passion for excellence, strive to continuously improve their quality of works
  • Independent and strong attention to detail
  • Ability to multi-task, be comfortable taking on a variety of projects that may fall outside of their day-to-day responsibilities
  • Be agile and adaptative to change to meet market and consumer needs
  • Excellent project management and problem-solving skills
  • Team player who is innovative, flexible and willing to learn in a dynamic working environment
  • Fluent in English, Cantonese and Mandarin (preferred) with excellent written and verbal communication skills 


WeLab perks:

  • Competitive salary
  • Learning and development stipend, because we value lifelong learning and believe the best way to invest in our employees is to encourage them to continue to learn
  • Work hard and laugh lots (chicken wings and french toast, etc.) with a high-performing, fun and diverse team
  • Weekly afternoon teas and fully stocked fridge
  • Coffee stipend
  • Conveniently located office surrounded by diverse and delicious lunch options
  • Lively office with gaming consoles and a ping pong table
  • Fun extracurricular activities with your colleagues like hiking, yoga, badminton, wine tasting, dragon boat racing, rock climbing, etc.
  • Employee referral bonuses


Awards & recognition:

  • KPMG’s 2018 Fintech Top 100 – #7 in China and #23 globally, only Hong Kong fintech recognized on the list for 3 straight years
  • The Asian Banker’s “Best Business Model” and “Best Data Analytics Initiative” in 2018


We offer competitive salary package to the successful candidate.  If you are interested in joining this exciting team, please apply with resume via the "Apply" button below.

All information provided by applicants will be used for recruitment purposes only. Information of unsuccessful applicants will be destroyed within 12 months of receipt.

Additional Information

Career Level

Not Specified


Not Specified

Years of Experience

Not Specified

Employment Type

Full Time

Company Overview

WeLab is a leading fintech company in Asia with one of the first virtual banks established in Hong Kong. WeLab provides financial services by creating seamless digital experiences to over 36 million customers across Hong Kong, Mainland China, and Indonesia.

Using its proprietary risk management technology and advanced AI capabilities, WeLab effectively analyzes unstructured mobile big data within seconds to provide innovative financial services and offer consumer financing solutions for individual customers. The company also offers B2B enterprise solutions by partnering with traditional financial institutions, which utilize WeLabs technology to offer fintech-enabled services to their customers. WeLab operates WeLend and the WeLab virtual bank in Hong Kong, Wolaidai (我来贷), Taoxinji (淘新机) and Tian Mian (天冕) in Mainland China and AWDA, a fintech joint venture with PT Astra International in Indonesia.

WeLab’s investors include Malaysian sovereign wealth fund Khazanah Nasional Berhad, CK Hutchison’s TOM Group, International Finance Corporation (a member of the World Bank Group), Alibaba Entrepreneurs Fund, Sequoia Capital and ING Bank.


Additional Company Information

Benefits & Others

Five-day work week, Medical insurance, Performance bonus

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