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Senior Marketing Officer (CRM, Marketing & Promotions)The Great Eagle Co Ltd
  • Mong Kok
  • Salary negotiable
  • Posted on 08 Nov 2019
Senior Marketing Officer (CRM, Marketing & Promotions)The Great Eagle Co Ltd

Job Highlights

  • Participate in the design of the CRM platform
  • At least 5 yrs' exp. in CRM or loyalty program
  • Strong in project and budget management

Job Description


  • Report to Marketing Manager, initiate and implement CRM strategy and programs including VIP retention, acquisition and reward activities to connect customers via different touch points 
  • Conduct analysis of customers’ data to provide business insights and develop related action plan to achieve CRM objectives
  • Participate in the design of the CRM platform structure and architecture, ensuring it captures all required information at key points in the customer life cycle
  • Work closely with IT and external agencies for system enhancement across all CRM solutions
  • Develop and implement in-mall events and promotional activities to drive traffic and sales
  • Monitor program progress / effectiveness and conduct post-program evaluation for future improvement



  • Degree holder in Marketing, Communications, Computer Science or other related disciplines
  • At least 5 years’ relevant experience in CRM or loyalty program, preferably in digital agencies, retail brands or shopping malls
  • Integrated exposure at digital agencies and in house marketing would be an advantage
  • Strong in project management and budget management with experienced in planning and executing CRM strategies
  • Demonstrated experience in working with databases, data analysis and segmentation
  • Strong analytical and problem-solving skills
  • Ability to work independently and as well as collaboratively in a team environment
  • Good communication and interpersonal and communication skills
  • Good command of both written and spoken English and Chinese
  • Proficiency in MS Office applications including Word, Excel and Power Point
  • Candidate with more experience and qualifications will be considered as Assistant Marketing Manager


Salary and benefits will be commensurate with qualifications and experience.  Interested parties, please send a full resume with present and expected salary, and date available to The Human Resources Department, 32/F., Great Eagle Centre, 23 Harbour Road, Wanchai, Hong Kong or e-mail to us.  (Please quote the reference no. on the envelope and the covering letter.)


To know more about us, please visit our website at


We are an equal opportunity employer and welcome applications from all qualified candidates.


Personal data collected will be treated in strict confidence and used only for recruitment-related purpose. Applicants who have not heard from us within four weeks may consider their applications unsuccessful. All personal data will be destroyed after 12 months.

Additional Information

Company Overview

We are one of the leading public-listed companies in Hong Kong founded in 1963.  The principal businesses of the Group include property development and investment, hotel and restaurant operations, management of real estate investment trust, share investment, trading of building materials, provision of property management and maintenance services.  In order to cope with our rapid growth, we invite high caliber candidates with the following qualifications to join our team:

Additional Company Information

Benefits & Others
Education allowance, Five-day work week, Medical insurance

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